If you're in this article, it is because you would surely like to know what is the Ios 14, which iphones have iOS 14, or even to know all its features, as well as knowing what brings them back. Well, stick around because next we are going to talk about this, the support, we're going to give our opinion about this, and much more.
Well, while it is true that iOS 14 is coming with force, it is important to note that we're not only going to see changes in the new version of the operating system of the iPhone, but in online marketing in general, as well as in the tracking of users in particular.
In fact, you can already say that the Cookies have its days numbered. Google estimates that from 2021 onwards only 10% of the tracking is done through cookies.
And is that in the last 3 years there has been a series of events that have deeply affected by the online privacy and, in consequence, the online marketing and many business models:
- Regulation European General Data Protection (RGPD). Entered into force on 25 may 2018 and affected the email marketing
- Warning of cookies and individual selection. Entered in vigo in November 2020. It is an extended version of the "message of" cookies " English (2012), is now mandatory throughout the European Union.
- iOS14 (and soon Federated Learning of Cohorts of Google)
What brings the iOS 14, and what are these changes in privacy?
Basically, Apple implements a mandatory App Transparency Tracking (ATT) for any app in its ecosystem.
- Explicit consent for trackear between users third party apps (all non-apple)
- Nutrition label: tells Us that the info stays each app and for what purpose
- ITP (Intelligent Tracking Prevention) to all browsers on iOS. In Safari, there was already Blocking third-party cookies from 2017.
Why Apple takes the advantage in this topic, and not Google, Facebook, etc?
Mainly for 2 reasons:
- Don't live for the advertising. Lives:
- Sale of hardware: iPhone, iPad, Mac's, etc
- Subscription services: Apple tv, Apple music, iClouid, etc
- 30% commission on all billed through the App Store
- It is a strategic move:
- On the one hand offers more privacy and control to its users. And this is a factor of a lot of weight for some of the profiles. Effect Blackberry
- Direct attack on all of its competitors, especially Google, for Android and for advertising. Also to Facebook that earn a lot of money.
And how you are taking it Google, Facebook, and company?
On the one hand, Google claims that he already had his plan with the Federated Learning of Cohorts, Google Analytics 4 and the changes in Firebase (its platform for creating applications for Android). The reality is, is that I have gotten in a hurry and, for example, GA4 is still very green in some aspects.
On the other hand, Facebook has taken a lot worse. March Zuckerberg and Tim Cook have been mandándose errands from one side to the other: Facebook published a full page ad in the New York Times, Wall Street Journal, and the Washington Post with the following headline: "Apple against the free internet".
Tim Cook responded, through several tweets, which only want to give the user the opportunity to choose what information is collected and for what purpose":
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What all is in the interest of privacy?
Up to a certain point it makes sense to find privacy: no one wants to pursue. The problem here is why we feel persecuted? In general, it is due to ignorance.
The ordinary people is startled when he sees that, for example, Nike has been seen in nike.com will begin to appear in banners of all kinds of websites while surfing. Think that there is a person monitoring everything they do. And that is not real: it is about automated processes and useful: that information is never accessible to the advertiser.
The alternative is to have generic advertising and no value: such as tv or newspapers offline.
It is understandable that the people in wrath with cases like Cambridge Analytica (Facebook) or in the case of the Avast antivirus. Both sold data to third parties.
And yet, people use the OK Google, Alexa, Siri, Cortana with their mobile phones, pcs, speakers and smart. And to use these functionalities, the microphone is turned on 24/7. Hears all that we say.
What we are warned Apple that the iPhone is listening to everything we say?
What will happen from now on?
Well it is difficult to predict. What is clear is that the cookies are sentenced and now you must search for an alternative. For years we have been reading about substitutes for the cookies, but we have not yet seen anything.
The ideal thing would be to develop a system of unique identification and decentralized. And that Google, Microsoft, Facebook, Criteo, etc could trace the user activity without really knowing who that user.
The reality is that this model is not feasible: as always, there are interests behind it, and it will impose the model of the company that the more you invest and the more support I can get.
