The algorithm that Google uses to sort the search results and position some websites over others, has been changing over time to adapt to new ways of searching and satisfy the user. The changes are becoming more, and sometimes it can be interesting to look back to be able to mark the difference. Today we talk about Google's E-A-T and how it can help us in the web positioning.
What is Google E-A-T?
Google E-A-T appeared for the first time in 2013 and extracted from the document on the “quality Guidelines of search in Google”. This is the document in which they are based, the evaluators of the quality of Google to rank a website on top of each other. Your acronyms mean experience (expertise), authority (authoritativeness), and confidence (trustworthiness).
This may, therefore, a tremendous help webmasters to understand the criteria of Google to position websites. In short, Google sought to show was that valued a website is considered that behind this there is an expert in a field, if it has the authority to digital and if the website has a confidence to the user.
How to measure these elements of Google's E-A-T?
Once we have a first idea of this concept we will go in depth and talk about its three elements:
Experience:
You may input is clear the importance of this element, but worth thinking about him since many times we focus on other things and lose sight of the origin of all things and is that we must not generate a lot of content in a web page. What we need to do is to generate the content right, and of good quality. If we try to generate many urls within our website with poor-quality content we will be wasting efforts since our website does not have a content that Google will want to highlight.
Here come the whole theme of the SEO optimization of a url: text size by url, using keywords relevant different for each space, not to fall into canibalizaciones (to know what is the cannibalization and how to avoid it) or duplicate content, labeling, diverse, metadata, etc...
Authority
At this point would be to assess mainly the relevance of a web page on the sector. One of the clearest ways with the external links. Does the website have a lot of external websites that link back to you?, Does the authority of the page that the link is high?... Let's not forget that it is not the same as a link in a local directory for free a link in a web reference in the sector, for example. See our video on how to get links from authority
Trusted
Finally, here would be to assess how they speak to us online. Here come all the subject of comments on the web, on Google My Business, on external websites, etc...
As you can see, despite the fact that it is a concept that appeared long ago, today it is very important to take this into account, it is not for nothing out of date and many websites have a lot of room for improvement in these aspects.
Why is it so important today, Google E-A-T?
At the end, Google is an engine that provides answers to the users, especially if we take into account the tendency of the search by voice. If we stop to think about it well, there are answers less delicate than others and we must think that Google does not change its algorithm for hassling but does so for her own benefit. Imagine that in response to a question about veterinary Google posicionase a result of veterinary little reliable advice dangerous. That could be the ball and, more importantly, catapult him to Google to be in the news for providing bad advice on veterinary science. In short, Google is just trying to make sure by using their algorithm changes that results in the best position are the most relevant and the most reliable.
The sectors in which it is especially important to Google E-A. T
Google uses the acronym YLYM ( Your Money Your life - Your money, your life) to highlight a number of sites where it is especially important to keep in mind all of the above. And is that Google E-A-T will be particularly important in issues involving the security of the financial situation of the users and security in health-related topics.
In short, sites related to medicine, health, finances... Even online stores where products are sold, and ask for banking information in order to proceed to the payment of these would be some of the websites that you have to be more present these topics. However, it should be noted that Google's E-A-T affects all type of web.
How we can improve our website, taking into account Google E-A-T
To finish, we'd like to emphasize that part of work on our strategy of linkbuilding, feedback from customers and others, if we consider that we must demonstrate that we are experts in something can help to show who is behind the website of the company.
For example, in sites of many health websites have started to work in tabs on the people that make each content. In this way, Google can know that who gives the council or one who is speaking on a given topic is a curriculum-specific than it does to be an expert, and therefore, it guarantees the veracity of what he is saying. In the same way, mention awards, press appearances, presentations etc... you Can help us to not only the users you value what we write but also the search engines.
In short, each content written in a web site must have a specific purpose and must be created with care, so that aspects such as the Google E-A-T are really important regardless of the sector in which it is working.
And for today, this would be it! We hope you enjoyed the post and I look forward to in the following.
