What is Link Juice in SEO?
When we speak of the meaning of Link Juice in SEO or juice of links to improve the organic ranking of our website, we refer to a strategy of linking to internal or linked internal, for Google bots they can reach a more optimal and effective our content, and to be able to index with greater ease.
How does the Link Juice?
Now that you know what it is, the Link Juice or juice of links, it is important to understand its functioning in order to optimize the fullest.
Let's imagine that we have a web page that sell chairs made of different materials and colors. Well, we will agree that in the Home page itself should position the brand name, or the keyword general “Company that sells chairs”.
Once we have this clear, it is time to start to divide the traffic into different categories and subcategories through links to the landings of the materials and colors of chairs that we offer.
Well, if we are clear on that from the Home page to start with a 100% authority, as we branching out the traffic or we go deeper into the web through the various internal links, this authority will be handing out among all the landings that we have.
To give an example graph, it would happen something like this:
In this way, as shown in the image above, if we start from an authority of the 100% on the home page, this authority is going to branch out in a 50% for the first two links, the following will receive a 33%, and so on.
How to improve Link Juice in SEO
Once we have seen the meaning of Link Juice and how it works on a website, it is time to comment on some key points that will be useful to optimize the internal links of our web site:
- Levels of links: The first point, and perhaps the most important of all, makes reference to the branching of the links from the home page of our website. That is to say, how less clicks get to the page you want from the home page, the higher authority is going to receive. So, when we create a website, it's going to be super important to us to include categories and subcategories more important position in the same home page. In the next section, we will see two examples of websites that apply a good methodology of Link Juice on their web sites.
- Save Crawl Budget: Although we have stated that as the closer you are to a category or subcategory of the home, the more authority you will receive, it is also important that we keep this transfer of authority to the most important sections of the web, popularemente called the crawl budget. That means, obviously, that once detected the pages for which you want to rankear, bar the way to the robots to the pages that we are not going to help with the positioning by attribute -rel="nofollow"-. Some of them are the following:
- Links to pages of legal texts (cookie policy, privacy policy, legal notice...).
- External links (references, social networks...)
- Anchors text: Finally, while we have been commenting that the links are more important, because that is what they have in mind the Google bots that are browsing the web and index the content, we must also stop attention to the words or anchors text that we use for robots that follow such links. That is to say, for practical purposes, if the Google bots follow a link from the home page (for example) called “wooden chairs green”, they understand that the site where you are going to get should be positioned by the word of the link (or technically called “anchor text”). So, take care of the names that we put our links, we will also help to improve our strategy of interlinking or linked internal.
Examples of Link Juice
So, to end, we're going to put two examples of link juice of real sites to help us to better clarify how we can apply it to the practice:
Idealistic
The first website that we want to make sample, is the site of an Idealist: a web of purchase-sale and rental of real estate, which has different types of properties and locations.
And how you have created your home page optimizing the linkjuice to the maximum?
If we're going to www.idealista.comand we scroll to the bottom of the page, we see how we can access the categories and subcategories major who want to give it more importance, in just one click.
We do
Another website that also works excellently the technique of Link Juice for SEO, and in a completely different way, is neither more nor less than the platform leader in software and applications: in effect, we talk about we Do.
If you go on their site https://www.softonic.com/we'll see as they have in the foreground all the most important categories of the web (Windows, Android, Mac and Ios with just one click from the home page.
Also, what have properly optimized for both the user and Google bots to be able to access the programs that generate the highest volume of traffic, with just a click (down by sub-categories, also available as a single step).
Now that you know what is Link Juice, how it works, and how to optimize for SEO, it's up to you to apply it in your own website.
