Education
One of the sectors in which we have more experience in Elabs Consulting is the education sector. We develop marketing campaigns of education able to keep our clients on top of the internet traffic. What how do we do it? Customizing the strategy and taking into account the needs and circumstances of each company who puts your trust in us.
We are an agency of very qualified and with many years of experience. Therefore, we are experts at detecting opportunities and create a good marketing project for the training sector in digital platforms for each center.
We are clear that a good analysis of the competition as well as the educational market, in general it is necessary to mold our services to the needs of our clients and improve your brand visibility. To do this, always start by defining goals and making a detailed tracking of KPIs and then propose improvements and adjustments based on the results obtained.
Business education must take special care of your corporate image and your reputation to maintain their image of professionalism and commitment. This includes, in the last instance, companies with which it works and the ways in which it promotes.
In Elabs this is an aspect that we have very present, so that we offer marketing services of high-level educationwe work according to our company's values, and we have the best team of experts in digital marketing in Barcelona.
Educaweb
Since we started working together 3 years ago, with Educaweb we have achieved incredible results. Despite being well-positioned for a higher variety of keywords in a competitive environment, in 2018, is put in our hands to strengthen the organic positioning and adapt the website to the new quality standards of Google.
Today, Educaweb offers a content to their users much more focused on their needs as well as a better user experience on site and in response to the latest updates applied by the search engine (BERT, Core Web Vitals, etc.). Also, we have been able to make changes motivated as a result of our strategy of positioning that reinforce the leading position of Educaweb in an increasingly competitive sector.
Educaweb trusted Elabs because, in addition to ensure the same values and philosophy to them, our agency had promised remarkable results through a marketing strategy of personalized education and a follow-up work constantly to ensure that all actions are implemented correctly.
Educaedu
Educaedu is a directory of training courses, with modalities of face-to-face, online or at a distance. The courses can be from university degrees or master's degrees, up to postgraduate, diploma or any other type of academic qualifications. The company was founded in the year 2001 in Spain, but it was not until 2008 that it was decided to expand the directory to the international level, reaching more than 20 countries and 9 different languages today.
In a sector as competitive as that of training in Google, the different SEO strategies with Educaedu have been marked by the marketing in the education sector and the specialities of each market in which they operate. After so many years of presence on the internet, optimizations and improvements to SEO has been constant. Both to follow the guidelines marked with the updates of the algorithm of positioning on Google, as the study of different competitors in the sector, with the aim of improving the positioning continuously.
VIU (International University of Valencia)
The University VIU is one of the major universities, online Spanish speaking world. She's been working with Elabs Consulting from 1 year ago, with the clear objective of improving the visibility of their courses and master's degrees in all areas (humanities, science, technology, education, communication, business and legal) at the national level and in the Latin american market.
For this purpose, our experts have developed a strategy advertising, digital media, focused on the marketing of training, addressing both the advertising banners such as newsletters, branded content and social networks. Have run full campaigns and targeted to an audience to reach, by different channels, the target goal and capture leads of quality.
EBF - European Business Factory
EBF is one of the most reputable business schools in Galicia, thanks to its unique methodology and complete programs of study. The academy has entrusted Elabs Consulting to create and implement a good marketing plan consisting of restructuring and SEO optimization across the site to improve its search engine rankings.
At the technical level, we take care of the programming of the new website and at the level of the SEM is followed by various strategies of Adwords, Facebook and Linkedin for the conversion of leads. Also is presented a plan of content for the blog of EBF to expand the interlinking and cover topics and long tail keywords.
Mextudia
Mextudia is a digital gateway mexican that provides information on universities and other educational institutions. After doing a full analysis of the situation of their portal, they created a marketing campaign of education to change the web site, a page is only informational to a page informational and transactional.
In addition to implementing a directory more transactional, as a result to highlight is managed to minimize the risks of changing the search intent and optimize the linking internal of the web by using a strategy of SEO, powerful intended to attract quality visitors.
