What is a link do follow?
A link do follow it is a normal link (yes, it's that simple), which serves to indicate to the spiders of Google and other search engines which follow the link and what to track when detected in a web page.
We say that it is a normal link because it is the link that has been always used by default, and, therefore, do not have built any HTML attribute. You don't need to do anything to add a link do follow. We show you an example:

How does a gateway do follow our web positioning?
- In the first place, the link is do follow redirects to a reader to another destination web site. It is essential that the link is pointing to a page of interest to the reader, that is of a similar theme to the source web page, and a link quality.
- Also, the search engines can follow the link when you discover it, and to transfer authority from one site to another to improve the positioning of the target page.
In short, the links do follow you can follow the people, the search engines and allows you to transfer authority website.
What is a link does not follow?
In contrast, the links do not follow, it does carry an HTML attribute. This attribute is rel= ‘no follow’. In this way, we indicate to the search engines not to follow or track the link:

To detect the links do not follow, we would recommend you to use the extension for the Chrome ‘Not follow’. In our Youtube video we explain how to use this tool is so intuitive.
When do you use the links are do follow and no follow?
- Links do follow: normally, it serves to improve the strategy of LinkJuice of a web site. In this case, what we use it for internal links to pages that we want to index. For example, we may transfer authority to the blog articles to be positioned.
- Links do not follow: above all, we use it in external links or internal links to pages that do not want to be indexed, as is the page of Legal Notice, Sign Up or Login.
We hope that it has been very useful, and I'll share it here in the presentation of the video: