Growth of +15% in organic traffic
Educaweb
Educaweb 2021
Growth of +15% in organic traffic
The
challenges
Our
approach
Strategic actions
With these objectives in mind, it is revised and adapted to the needs of the current-year strategy that as good results were given in previous years. Among others, it raises the following actions:
- Analysis of the current situation at the level of traffic and positioning, and also the main competitors.
- Detection of problems and technical errors on the site, by tracking and periodic analysis of the server logs.
- Identification and proposal of improvement of thin content and/or duplicate content
- Content optimization, prioritizing keywords relevant, as well as working pages with little content.
- Define and plan the SEO strategy according to priorities and available resources.
Results
Results in 2020
We knew that the actions that we had planned for 2020 would have a positive effect on the positioning of the site, but the results have exceeded our expectations; especially in a year of maximum instability due to the outbreak of covid-19.
With regard to the growth of the sessions, organic, we closed the year with an increase of 14.5%. This percentage esmenor that registered the previous year, but is explained by a pandemic world that has generated significant fluctuations of traffic and conversions on virtually all websites.
But if the growth in sessions organic is already by itself a sufficient argument to be optimistic, to have maintained a income level similar to that of 2019 you must be interpreted as a great news in a year where many competitors have decreased.
Educaweb is the portal specializing in education, orientation and training of larger audience in Spain.
Have a great deal in all kinds of courses and masters of different specialties at the national level. In addition, thanks to its wide experience in the sector, they offer services of orientation to academic and employment for students and professionals.
The collaboration between Elabs Consulting and Educaweb began more than three years ago. Since then, we have worked together until today, forming a team unbeatable.
From Elabs we want to highlight the professionalism and thoroughness of the whole team Educaweb, which has facilitated the work and the implementation of any type of proposal.
Despite the fact that the expectations at the beginning of the year were boosted by the results achieved in 2019, the emergence of the covid mid-February and all that behaved afterwards, we had, on the one hand, correct our estimates for the current year and, on the other, to introduce changes in our strategy to achieve the intended goals.
The bet for the online training was one of the mainstays of this new strategy in so much that, after a thorough analysis on the evolution of the main types of courses and trends of the society in general, we realized that the interest was shifting to this type of training. In this way, were carried out improvements at the level of bound internal, and content with the objective to collect more relevance to searches relating to ‘keyword+online’, which increased the volume of visits to this type of training courses.
At mid-year and driven by the exceptional situation created by the covid-19 began to bet on the online training, until then a minority. The changes introduced in the site allowed us to gain more relevance to the search type ‘keyword+online’.
The announcement by Google that in 2021 it would launch a new update to its algorithm where it would give more weight to the indicators related to the experience of users (known as a Core Web Vitals) also it forced us to modify our strategy. Since then, the optimization of the pages to offer a performance of load and performance suitable the current standards has become an obsession for us, that persists even in these early stages of 2021. The improvement in this sense it is self-evident, and the pages load much faster than before even on mobile devices older.
We close out 2020 with a few results that, while not as good as expected at the beginning of the course, it should be valued as such have been recorded in a few months of social upheaval and widespread economic crisis. In a time of socio-economic complicated, with thousands of people in ERTE or without a job, register a growth of organic traffic close to 20% as well as maintaining a large extent, the income of the previous year are achievements that must be evaluated in a very positive way. Very satisfied for all what has been achieved this past year for Educaweb.
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