As you already know in Elabs we have proposed to bring great professionals of SEO and digital Marketing in general to our Youtube channel. It is for us a privilege to be able to have contact with them through our channel and be able to learn of all that they have to tell, that it's a lot. On this occasion, we invite you to Aleyda Solis, a very recognized Consultant SEO international and to our luck... we Accepted our invitation!
If you are interested in the world of SEO, you must meet Aleyda since not only has participated in conferences SEO more than 20 countries, but he has a very extensive experience in the sectorhas its own SEO agency https://www.orainti.com/, composing content of sites of great authority as Moz or Search Engine Journal etc... If you are us to enumerate why it is important Aleyda in the world of SEO, not we would end up! We leave you below, a summary of some of the most interesting things he told us.
We expect an Update of Google importantly, How do you see the evolution of seo in the mobile?
Aleyda tells us that at the beginning the truth is that the Mobile First Index it was said a bit ambiguous, and it gave her importance, but not so much. However, a few months ago that it was announced that it is truly importantbecause it is not Google prioritize the results in Mobile but we're going to a world where the content of the Mobile is going to be the only one that Google has in mind for crawling, indexing and positioning a website.
To the smaller websites using CMS design, responsive this should not pose a big problem since the content that is offered in desktop is almost equal to that of the content you offer on your mobile. However, the largest websites that have publications dynamic, configuration-specific... if you are going to have problems with this change the algorithm to rank websites so you need to be prepared.
What is the future of SEO?
Aleyda we dropped many interesting concepts to say that the experience of the site and the user it is very important increasingly. He has spoken to us of Google's E. A. T and its relevance today and also speed web Update Google Web Core Vitals ( an update that will penalise the websites slow. If you want to know more, see our video about the updates of Google).
With regard to this topic Aleyda gives us a very relevant figure, according to many studies, where she has been involvedthe speed test Web Core Vitals pass 33% of the versions of desktop but only 19 per cent of the versions of mobile analyzed (imagine how important this is if we have already learned that Google will stop indexing the variations desktop to only index the mobile).
What is the relevance of SEO technical seo?
Aleyda agree with us in thinking that the SEO engineer is not something advanced but rather the opposite, it is a base about to start doing SEO and think the strategy that we will follow.
Of course it can be a very complex thing because many times you do not have the resources or do not have the flexibility to do depends on changesbut , really, is the foundation on which to build SEO strategies.
At this point, Aleyda we dropped something very important also,the Natural Language. Every time Google plays best of what a user wants to find when I do a search, and our site as SEO is to try to answer simple and clear to those searches. If you want to know more about LPN, you can see our video.
Why is the positioning varies depending on the countries?
We exploit the fact that we had to Aleyda to tell you something that recently is making us all think long and that perhaps ye also pass: how can it be that, having the same structure, the same policy of contents, the same SEO technical... The Updates of Google affect differently to the different landings language of a website?
Well, here Aleyda made us reflect on a topic and that is that to position ourselves in the TOP3 of Google results we have to bear in mind our competition. If our competition is very good, it's going to cost more to go out in the first results and if it is not so good, it's going to cost less. This is why you might be past that, for example, you can be in the TOP3 of Google for a search of LATAM while you're not on the first page for the same search in Spain (taking the content practically the same). That is to say, Google when positions do not have to use the same criteria but also then comes into play to prioritize pages according to whether there is much or little competition.
What is really the quality of the content?
Aleyda says definitely, SEO each time, the more you need people who know very well about what he writes. In short, Google takes into account cultural issues and local and the contents must be written by experts and must be deep to be able to reach the first positions of Google (again, we talk about Google's E. A. T).
Findings of the interview with Aleyda Solis:
- It is very important to working the content that we show in mobile since we're working toward a world where the results that are going to be positioning will be ONLY in the mobile.
- Keep in mind that all the relevant content that we work in the desktop display on mobile apps (many times it is not done to improve the speed of page on mobile). To be used only in the mobile version within a few months, we have both on desktop and mobile texts really important, the labeling of rich snippets(to know what is a rich snippet), labeling hreflang, internal links (to know how to make a good strategy of linking)...
- We must take into account the speed of our website and the user experience.
- Each time is more important than the content you compose an expert on the particular topic.
And here is our chat with Aleyda Solis and our conclusions about all what we have been taught. We hope to find ourselves and continue to learn from her prontito. We hope you liked it!
