In the post today, we are going to see how to make seo local in a practical way. That is to say, we will see all the fields that we need to fill and how to optimize our tab of Google my business for us to find many more people.
Before you start to see all the sections, it should be noted that, to achieve a local positioning or seo in Google maps, we first need a shop or physical business. And is that this has been created the platform for My Business: to help local businesses to increase their visibility in the search engines.
That said, we proceed now yes to see how to optimize Google My Business for the organic results of the search engine.
Company information
This is the first section that we're going to optimize, and probably the most important in terms of helping us to position the seo local in search of the serps as in the positioning of Google Maps.
The fields that must be filled in order to get that boost in organic optimization, are the following:
- Company name: This point is more important than it seems, since I normally tendimos only to write the name of the company to dry, forgetting that it is one of the fields that most positions. So, knowing that it is a paragraph that Google has reference to organize your results in the organic search, here we give you the idea of, followed by your name, integrate a brief description of your service or business that contains the main keywords. Ex: Elabs Consulting – SEO Agency.
- Categories: In this section, we are going to search among the categories that Google proposes to us, that best define our business. Thus, the most representative, we will include it as a main category, plus 5 sub-categories that strengthen this main and will serve to give greater context to our business, as well as better position our business in Google.
- Area of service: This point is very important, because it will determine the geographic areas in which we provide coverage (whether you offer a product or service).
- URL: Many companies despreocupan of this field, or put the first url that are without verify that this is correct. It is very common that we find urls that come to the site through redirects, or simply that the referenced url ends by returning a 404 error. We note the url that is included, and that this is accurate to our website. We recommend to put the url of the home page.
- URL of appointments: This is the field that follows it, and although it may seem the same, it is not. As much as it is like, and now, we will tell you why.
- Services: This section, will also be important to define the concepts básicamos that represent our company or online business. To do this, we will have to choose between the Google proposes to us to provide you with such information.
- Description: This is, without a doubt, the most important field along with the name of the title, and, therefore, the more help you to improve the organic positioning of our tab of Google My Business. And we have 750 characters to populate this section with the key words that we want to get out.
- Tags: Labels...the mythical unknown. What is the point of having this field well implemented? The quick answer is: for nothing in terms of aspects of seo is concerned. But we are going to be very useful for internal aspects and organization. That means that this field is going to be to have a control over the locations that you have (as long as we have more than one).
services
This is the second section that we're going to analyze it in depth, because with it we can achieve positioning by specific concepts in local searches. How?
In this section, we will define the products or services that we offer in our company, as well as tag them in lists (Google My Business is called “Category” business), and include descriptions to each one of them.
For each product or service that let's go up, we will need to complete and optimize the following fields:
- Category business (general). Example: Mens Clothing.
- Service name 1: In this section, we complete the field with the name of the product or service, using the words most popular seo to define such a concept.
- Description 1 (300 characters): Here we have 300 characters to complete the description of the product/service, using obviously, all of the keywords that we can define our offer (as long as the text is all-natural and no overload of keywords).
- Name of the product/service 2: (The same thing that in the product 1)
- Description 2 (300 characters: (The same thing that in the product 1)
Publications
In the same way that in the previous section we mentioned that we can create “tabs” of our products or services, here is a similar, but by way of publications temporary.
So, as we can see in the first row, we can create different types of publications as our goal:
- Updates during the season of COVID-19.
- Add offers.
- Add new features.
- Add events.
This practical purposes, you are going to see reflected in our profile on Google My Business when someone will find us in the Google results:
Reviews
Since finishing, I have to mention only the section of the reviews, because many companies overlook.
When someone leaves us a review, it is important to respond to it, because that indicates that there is interaction. To have interaction, Google will see that this company is active, and appreciates it very well.
Photos
Finally, the theme, photos, videos, and multimedia content...
When a user, see our listing Google My Business, the first thing you will want to see, are our offices, store, or physical business. Who are the people behind this brand? How is the local? What gives credibility or not?
All of these questions that the user makes unconsciously, they respond immediately to the photos show.
That is why we must show, to the extent possible, all the pictures to identify our company:
- Photo of the logo.
- Cover photo.
- Pictures of the outside.
- Photos of the interior.
- Photos of the equipment.
- And if you may be videos or photos 360 ° so that the user can take a virtual tour of the shop.
