In today's post we are going to talk about the importance of Domain Authority and Page Authority in SEO.
What is the Domain and Page Authority?
One of the important things to get be in the top results of Google it is the authority's website. It is relatively difficult to influence it because factors such as the age of the domain, that we cannot do great actions. However, it is important to keep in mind and know what we can do about it and what benefits we get.
When we talk about Domain Authority, therefore, we will be talking about the score of the authority of the domain and when we talk about Page Authority we will be talking about the score of authority of a particular URL.
The Domain Authority or domain authority (what you will see in some tools SEO as DA) shows the relevance of a domain with respect to the competition. As the popularity increased DA.
On the other hand, the Page Authority or authority of the page (PA in some SEO tools) refers to the authority that has a specific page, a specific URL.
Before when Google updated the algorithm it uses to rank websites, I used to penalize or not throughout the entire domain. Today is faster tracking, and it allows you to penalize parts of your website only.
Importance of having a good Domain Authority
Google us a good score of authority is very important because it can help us, among other things, to:
- Appear first in Google and to make visits
- To index a lot of content much faster
- To be relevant and appear in the different sections it has Google within the SERPS (section for articles, section for images, faqs etc...
How do you know what's your score from authority web?
There are several tools that show us the Domain Authority and Page Authority. For our part, we will highlight two: Ahref and Moz.
If you are interested in this topic, you can see a video we made on how to view the Domain authority with Moz.
In order to understand if my website has 10 urls, all of them good, my authority web would be 100%, and if those 10, only one was good, my authority would be 10%.
Therefore, as a first conclusion, we would have that we should not generate many urls with content that is “poor”, what we need to do is to generate urls when you really have sense, and we can work a good SEO content. It is better to few URLS and good that many and bad.
How to improve Domain Authority and Page Authority?
As we have already said, it is very difficult to intervene in this, but one aspect that helps us a lot to increase our domain authority and page are the external links that point to our website. If our website is the link to many external sites linked, Google will determine that our site is relevant within the industry and we are positioned better.
To finish the post I leave you with a video on how to get EXTERNAL LINKS to position your WEBSITE it will help you a lot if you want to improve the authority's website of your domain.
That is all! We leave you the PDF which we've used in the video:
