What is Answer the Public? – [TUTORIAL IN SPANISH]

In the article today, we are going to talk about one of the tools freemium most well-known and useful for finding key words longtail: we are of course speaking of Answer the public.

What is answer the public?

Answer the public is a platform designed to give you key words longtail related to the main keywords you want to position. To do this, it takes account of all the searches that users make around a keyword.

So after this brief explanation, we can say that Answer the public is a great tool to learn all the questions which make users about a concept.

It is also important to mention that, the tool, answer the public is a "freemium". What do we mean by this? Therefore that we are going to leave to introduce only 3 keywords froma free, and that we want to introduce the fourth keyword, we will ask you to pay:

What is answer the public?

This superb functionality to find key-words, is distinguished from all others because it will help us to enhance the following factors of a website:

• Find frequently asked questions.
• Discover key words longtail.
• Help us to make headers (H1, H2, H3...) and being able to structure our blog article or landing page.

So I made these two introductions of what is answer the public, and to what can help us on our site, we move on to see how it works.

How does it work answer the public?

First of all, just to enter the domain of https://answerthepublic.com/we will see the following screen:

In it, we will have to perform 3 actions very simple:

1. Enter the main keyword that you want to analyze.
   1. Ex: wedding Rings
2. The country where we want to see the search.
3. The language of the results that we want to obtain.

Once we have done the search, the tool, we will classify all results related to the keyword main “wedding rings”, by categories.

• Questions.
• Prepositions.
• Comparisons.
• All hints in alphabetical order.
• - Related outcomes.

We know that, each of these categories, we can visualize two different ways:

• In the form of cheese (the visual form that is commonly known in the tool).
• In the form of a table.

 How to use Answer the public to practice?

Well, as we said above, whether you write blog articles, as we want to create landing pages category on our site, we will do well to know what questions does the people about our product or service, so as to be able to structure the page in the form of headers.

Taking reference to the example above, we see that if we were writing an article about the rings of wedding, such a tool to alert that there are people asking some questions in particular, which we can solve:

In this way, we can structure the article as follows:

H1: What are the wedding rings and what is its meaning?

H2: How to deliver the wedding rings?

H2: How to carry the wedding rings?

H2: How to choose wedding rings?

H2: When buying wedding rings?

That said, let's see what other ways we can help Answer the public to our strategy of digital marketing:

 If you continue to scroll, let's get to the following categories:

• Prepositions
• Comparisons
• Related

These three categories are very important, since it does not tell us whether questions to ask, but we are going to give you ideas of keywords longtail that users also seek.

For example:

As we can see in the examples marked in the above image, we can see how these keywords, as they are not so much questions, but they are words that we can add to throughout the text, that will give a good context to the reading of the article, and will help build an ecosystem of keywords related so that Google understands perfectly what the blog article.

We see that they are key words suitable to add to throughout the text, and always and when we introduce in a natural way and without repeating too many times, we will help you for organic ranking.

Finally, and not least important, we must take into account something that surely by now you've fixed: Answer the public gives you the key words but not the monthly searches for each one.

To do this, I recommend taking ideas of the key words from such a tool, and before they are placed in the text, pass them through the keyword planner of Google, to be able to meet the monthly searches that have the keyword.

In this way, we can get an idea of how important each one, and that will help us to better organize throughout the text: remember that it is advisable to put the keywords with the highest searches a month, which is well above the text. Thus, as the text progresses, we will find the keywords with less searching in a descending order.

Frequently asked questions or FAQs

We must not forget that Answer the public is a very good tool to get questions asked and be able to include the rich snippet of FAQ's on our website.

To do this, we will follow the same procedure that we have been explaining throughout this article, and we will basically with the category of “Questions” to remove those doubts recurrent users about a particular topic.

It's very normal, it depends on the subject, let's compare the questions that leave us in Answer the public with search that gives us the keyword planner of Google, and we do not appear searches (that is to say, that apparently people are not looking for it).

In this case, we propose two alternatives:

1. If you are experts in the subject matter or are the creators of the project, writing frequently asked questions, which ye receive of the users.
2. If you have no way of knowing the doubts that are recurring often by our users, you can take the same questions that are in the tool (as long as they are keywords that make sense), and keep it as a FAQ s.
3. Lastly, I suggest you take keywords loose (i.e., that are not in the form of a question), and make them questions. Example: wedding rings. When to buy a wedding ring?

Hopefully I helped you with all the information how to extract keywords with the tool, Answer the public, and to remember to suscribiros to the youtube channel to be aware of all the innovations and concepts of digital marketing.