More and more brands adopting strategies of SEO in YouTube, and that is to get a good position and be within the top search results of platform video most important of Internet, the key is to embrace them and know how to execute them properly.
YouTube some time ago it became a mass phenomenon in the network. It was created in 2005 and over time has managed to conquer millions of users around the world. In fact, its success caught the attention of Google, who was not long in acquiring their rights to be aware of its great potential.
The videos are one of the content formats most important employees in the digital marketing and in the consumer sector. Thanks to this platform, for both companies and brands, and people can post all kinds of media content that the rest of the users can be viewed completely free of charge.
However, given the great flood of videos uploaded to this platform, YouTube has had to organize all of this content to ease your search. That way, la platform created an algorithm whose mission is to find and identify the best content associated with each search. Thus, firms or individuals who wish to acquire greater visibility through the channel must be put into practice various optimization strategies for improve your rankings in YouTube.
If you are interested in knowing about the SEO on YouTube to start applying, we will provide you with basic stitches that you can learn about it. Don't miss and take good notes!
What is SEO on YouTube?
The SEO for YouTube refers to a group of strategies whose goal is to optimize videos and channels to improve the positioning in search results.
We are talking about the video platform's most prominent internet, hence it is considered as one of the most popular search engines and defendants. That is the reason why it is so important to know to do SEO on YouTube.
The SEO is a type of strategy that began with the most important search engine of today: Google. The mission of Google is to organize all the information that it receives so that the user can access it in a simple way and provide them with a useful value. To make this possible, what that does is to track the contents of the network, as well as indexing and position them for people to find what they want.
But to identify the pages that deliver the best results, Google had to to develop an intelligent algorithm with that he could, in addition, to get rid of the practices malicious and any information copied or spam.
Now, since there are also search tools for tracking the internal contents of a website to search engines and internal social networks, YouTube has its own system of search for the user to find the channel or video you want and offer you the best possible experience.
At the time that the user enters a specific term to search on the platform, the robots of the YouTube platform begin to trace the main results in function of their greater relevance.
Companies or individuals who publish content on YouTube should be very aware of the algorithm used by the platform to develop certain techniques or mechanisms for positioning your YouTube channel.
That way, for example, if completed properly some of the fundamental parameters of a video as the title, description, and tags, positioning of the video will be better than not doing it. What it also helps are the likes and comments positive received by the audience.
YouTube is the search engine used is more important from behind by Googlehence, it has become an ally of great potential to perform marketing campaigns. Some traditional media such as newspapers, the radio, or even television have taken a step back and now they are the main source of content. We are in the era of the social network, a format that has caught on with our lives, which, in addition, is still a constant evolution.
To know how the SEO on YouTube and learn different strategies to optimize our content is essential to obtain more visibility on Google, increase traffic and conversion rate, and earn higher income.
Before you start using the platform it is necessary to emphasize the main benefits you will find in the SEO for YouTube:
- Increase the visibility of your brand and access to a greater number of potential customers.
- Generate more views in all of your videos.
- To improve ranking on YouTube organically
- To increase traffic on your YouTube channel.
- Generate an extra income to the more visits, giving rise to a channel profitable.
SEO strategy on YouTube
The videos are a content highly demanded by the usersto the point that almost 70% of the online traffic is directed to them. That's why, if you want to get success in your marketing strategy through this platform of video, before you'll need to know how to handle the SEO on YouTube.
If you are a beginner, the more likely it is that you are assaulted by many doubts. But we're going to show you some tricks to rank YouTube videos and you'll optimize your videos to gain views and get traffic to your channel. It started!
Shorts on YouTube
If you've never heard of YouTube Shorts, we will tell you what it is and how to use it. This is one more option to the creators of audiovisual content. The idea is to create videos vertical shorter that stand out for their originality and creativity.
The idea of Google is able to integrate in the classic application of YouTube to generate traffic between the two versions. In any way, being a launch novel, Google are still working on improvements to content creation to stand out by being simple and fluid.
In order to facilitate to the maximum the visualizations, on the home page is added an option exclusively dedicated to these shorts, enabling your vertical sliding to switch from one video to another. Also, in the menu there is also an exclusive section to access this content quickly and easily.
The main difference with respect to the videos habitual of YouTube is that to burn the shorts we can use the camera of the application. In addition, it is possible to record several at the same time through the multi-segment.
We must not forget the extensive library that is available to the platform to be able to record clips with music, as well as the possibility of using audio from YouTube videos, even though to do so we will need to have the approval of their creators.
By using this tool, you'll be able to enjoy some special features, among which are the following:
- Add text at particular times of the video
- Use audio from other videos.
- Add automatic subtitles.
- Possibility of using the videos from the gallery of your mobile device or burn them directly with the camera of Shorts.
- Use basic filters that Google will be expanding with time.
These are some of the features that you can access through its interface. Although for to optimize and monetize content created through Shorts, you'll need to put in place a clear SEO strategy based on key words, as we shall see below.
Optimize YouTube videos
Take note of these tricks to rank YouTube videos and you'll see results in a matter of short time. It is used SEO for YouTube free in order to achieve your objectives. It started!
Researching the keywords for YouTube that best suit your content
If you want to position the video on YouTube, you have to start with the research keywords. The first thing is to generate a list of potential key words potential and to choose the more appropriate to your video.
To find them you can use different tools, but you can avail yourself of the function Search tips YouTube. Simply go to the platform, write a phrase or word, and YouTube will show you a list with all the keywords that are related.
Use the main keyword to create the title of the video
The title is the first thing that calls the attention of a video and clicking on it will depend on the information input to the user. The key words are associated with what the user usually sought, therefore it's important to the fit naturally in the title.
Write a description adequate to position the video on YouTube
The descriptions of the videos must not exceed 1000 characters to not bore the user. Actually, YouTube only displays the first few lines of the text, except that the viewer wants to continue reading, in which case you will have to click on "show more".
Here includes the main keyword and make a brief presentation and concise about the content that is displayed to the user, providing information useful.
Tag your video with keywords related to the topic
Through the tagsusers will be able to know what is the content of the video, but it will also help them to YouTube in order to know the context, so that you can associate it to other videos like this. Thus, the reach of your content, reach out farther.
Choose properly the label is not a question that you have to take it up to the light. To get an idea, is used in a manner similar to the keywords that will serve to create the title and the description, that is to say, it includes the most important keywords for YouTube, including combinations to longer and more questions.
Upload custom thumbnail images
The thumbnail images are more important than it seems because it used to capture the attention of users with respect to the rest of the videos. This will make your content stand out against the competition.
Keep in mind that you have to choose one picture to draw attention to increase the views of your video and improve your rankings on YouTube. You can also choose one of the options that automatically generates the platform, although it is preferable to develop a custom to create the most excitement.
The most appropriate measures are 1280×720 pixels and the right format PNG. These parameters will help the thumbnail image appears with the quality suitable for different platforms, thus improving your SEO strategy for YouTube.
Playlists
The playlists make up a practical tool to collect videos afinit is, or have certain similar elements. YouTube what it does is to position these lists in the search results so that users can access them.
If the user indicates this in the privacy options, playlists can be public for the users interested. In fact, having a channel videos have playlists can become a great alternative to improve positioning YouTube channel.
Playlists can be created with our videos or those of others. It is even possible to create them empty to go to complete little by little. Now well, if what you want is to get visualizations to our content, what is more likely is use the videos that we have created.
Playlists act as spacers to divide the content created depending on the topics addressed. For example, if you are a dealer, maybe we could raise different categories associated to: Events, News, New Products, etc.
There is No doubt that the resource is powerful enough that we can use on our channel, although it is necessary to take into account some essential aspects:
- Incorporate the videos clusters of thematic in order to offer more display on this central theme.
- Use the lists of production with intelligence to position the content to be treated.
- Create titles with keywords short well-defined.
- Use a list for each topic for that the videos that are part of it be focused on a particular topic.
- Write brief descriptions in the playlists, by implementing the words primary key to position them.
