If you have an online store and you want to position yourself well in the search engines for multiplying the number of visits, it is necessary to have an adequate SEO strategy for ecommerce. To implement this system will allow to place you in the top positions to improve the visibility of the product that you sell.
Here you have a guide to SEO for ecommerce that will help you to optimize your website and start marketing your online store easily.
What is an SEO in ecommerce?
The SEO use keywords selected through a previous analysis with which you are working for the online store in question is positioned effectively in the search engines. To improve your visibility on the internet, the traffic to your online store will increase significantly, and with it the number of sales.
This web positioning of stores to e-commerce will allow for an online store reach your goals more quickly that which has not worked for a good SEO. Yes, an SEO strategy effective, it must be endowed with good deeds, which will be a differentiating value with respect to the competition.
The benefits to make a good SEO for ecommerce is summarized in the following:
- A suitable search engine optimization offers more payoff than any other strategy of marketing or promotion.
- Once our online store is in the top results of search engines, if we continue with the correct maintenance, we can continue it at the time.
- To have a good position, our online store will increase the web traffic and sales will increase.
- To have a good positioning on the network with the use of specific keywords, and a correct conversion rate, which allows us to generate sales 24 hours a day, 7 days a week, even on holidays.
- The number of conversions and the benefits obtained clearly will be higher than an online shop that has not worked the SEO.
- A proper optimization SEO for businesses provides a loading speed improved, resulting in more purchases effective, which can be done easily from any mobile device.
- The strategy SEO Onpage enables e-commerce to be visible in any browser with the aim of maximizing the number of visits and conversions.
How to do SEO for ecommerce?
To optimize SEO for online stores, you must pay attention to several items very important:
- Keyword Research
- SEO on Page
- LinkBuilding
- SEO Technical
- Content Marketing and blog
All of these elements are key to developing a good SEO strategy for e-commerce. It is true that some of them are more important than others when more results, but every detail will affect the positioning of e-commerce.
- In the first place, it is essential to know the Keyword Research of your business to understand how the search process that users interested in your product or service. It is about knowing the words most used by them in Google when you search for products similar to yours. That way, if you have already set up an online shop or your intention is to open one, you must begin by identify the keywords or keywords so that users can easily find your products.
- The SEO on Page for e-commerce it is based on all the optimizations to perform on our website, so that will have a positive influence on your rankings in search engines, thereby increasing your visibility in front of the rest of the competitors.
- The linkbuildingfor its part , is a technique for create external links with the purpose of generating authority web and boost the organic ranking in search engines. If you find yourself a little lost and do not know how to do this, it is advisable to have professionals that can help you manage this strategy links.
- Furthermore, it is essential to count with the help of the SEO technical to earn more money with your online store. Now, it is necessary to have the appropriate expertise to bring it to fruition, so having the support of experienced professionals is the best option.
There are many projects that work with the previous techniques, without stopping on the technical aspects of your website. However, to stand out above the rest of the competitors, this is an interesting point that needs to be emphasized.
If we leave in the background the technical characteristics of the page, you can give rise to a poor performance and a web site with a indexing impaired or a traceability null and void. This technique will make it easier for search engines can extract the content of the pages of our website.
Having a blog it is one of the SEO strategies for e-commerce more effective. We talk about a communication tool very powerful with the it increase the reputation of the brand, generate new leads, strengthen the engagement and increase the number of sales.
The blog can become a main element in your business to get a lot out of. With it you'll be able to share information, to communicate with users and to solve their doubts. The possibilities are many, but its main purpose is to provide relevant content that may be of interest to your customers and potential users to come to them.
The blog itself is not enough, but yes, it is an essential part of your marketing plan. It is an aspect to cover in order to increase the scope of the objectives, something that we will get when you combine it with a good SEO strategy, as well as the use of social networks and e-mail marketing.
How to do a keyword research for online shops?
As we said, one of the key elements of a SEO strategy for ecommerce is to choose the right keywords your online shop. Each page of ecommerce should contain the main keywords and other keywords associated to appear in the search engines, either to identify products and product categories.
That way, if your online store is dedicated to selling add-ons, and one of your categories are necklaces, you need to search for the keywords related to that word that most seek to users, such as "necklaces", "necklaces silver" or "leather collars".
Therefore, you must focus on two types of keywords critical to your ecommerce: the keywords primary and secondary schools. Then, the keywords of your website will be distributed in the following way: product categories with keywords, main and sub-categories with keywords, secondary.
The words primary key have a level of competition is very high, that is to say, there are many sites that use them to get a position with them and, what is more likely is that many of them have more authority to your website.
If you are just getting started, you can not get as good short-term results with the use of keywords in top. For that reason you'll need to focus on the secondary key words, that are more specific and are trying to respond to the specific searches that users make.
Add these keywords in your website form part of a strategy very smart, so make that your visibility will increase more quickly. Let's say that the secondary keywords will try to position the subcategories of your online store, as is the case of "necklaces gold stainless steel". Defines a more specific search and you'll find a lot less competitors.
There are several alternatives when it comes to finding keywords, although these are the most well known and used:
- Put an asterisk behind the main keyword and Google will show you the keywords secondary that most people seek.
- Planner Google keyword. This tool will allow you to know the searches messages for each keyword, and the level of competition they have.
- Other systems such as Semrush with which to obtain more accurate data and detailed on this type of search.
At the time of doing this work, the most advisable thing is to stay with the keywords high schools that have many searches, but have a low competitiveness. If you do not know how to start, you can also choose to use the competition. It is very simple, it is sufficient to analyze the key words that led them to position themselves to get a rough idea of what you are looking for your potential audience.
How to do SEO On‐Page for e-commerce sites?
To make a good Seo On Page (optimizations within our website) to obtain a suitable positioning of the online store in search engines, you must take into account the following aspects:
- Optimize meta titles, and meta descriptions. It is the most important step to follow in this type of strategy. The meta title is the title of the page where you include the keywords that you think your customers will use when searching for these products, such as "Shirts woman" and "Buy shirts online". The meta description should, for its part, is to describe your page and include the most relevant keywords, such as "shirts woman", "white shirts for women" or "shirts female elegant". This is to enrich this category, with keywords that are related to the main keywords to get high rank more easily.
- To optimize the CTR. The snippets should be as attractive as possible so that the click rate increases, giving rise to a number of visits increased. For example, in an online store can be very interesting for the customers with the inclusion of "shipping and free return", an element that you can edit with any plugin of your web site.
- Optimize pages, categories and sub-categories. To do so, for example, keywords in the content (headers, content or meta-information) and includes relevant text to describe products of each category.
- Optimize pages and product listings. Here, you will have to take care of the descriptions of the products, including keywords, secondary and variety semantics. In addition, it is desirable to optimize the images, use the linked internal and structured data for product, and to add a system so that the user can leave a product review.
- Create friendly URLs for products and categories. Are the addresses easy to understand, which the users have access to quickly view the content of the page they are looking for. At the time of creating them, don't forget you have to be short and simple, and we have to include the main keywords of the page.
How to do SEO technical support for e-commerce sites?
The online stores usually present a multitude of problems of technical SEO by having many different pages, especially when we talk about websites with a large variety of products and categories.
Some of the most important actions that must be carried out to optimize SEO for e-commerce are the following:
- Install SSL certificate for security. Your website has to possess this certificate. In fact, Google favors the ecommerce feature with HTTPS and SSL.
- Create a sitemap optimized. We speak of an XML file with the URLs more interesting to the hour position. This is something similar to a map used as a guide to indexing or crawling to get to your website. It can be done manually or use
- Responsive Web. Today, it is vital that your online store is optimized for mobile devices to facilitate navigation to the user. To do this, choose a responsive template that suits the content of your website mobile screen.
- Cannibalization. This happens when there are multiple pages of your website that are positioning in Google for the same keyword. This situation generates a self-competence of the that you must get rid. To avoid or correct this, include a keyword different on each page.
- Optimize the speed of loading. The speed with which we load your store online is very important to provide a good user experience. The speed of loading influences a number of factors that you must take into account for a larger view: - size images, template, web, hosting, number of plug-ins, external scripts, etc.
- Detect and fix internal errors. When analyzing the status of your web pages-you can meet with different errors, hence the importance of making an audit of your online store: errors in metarobots, files robots.txt poorly configured, external links are broken, 404 errors, orphaned pages, and so on.
- Duplicate content. When the contents of several pages are similar, and this gives rise to a negative user experience. To avoid this try to make each product listing has a description different request the removal of other sites that have copied your content and get rid of the pages with little content that just adds value.
How to make Linkbuilding for ecommerce?
The strategy linkbuilding is another key factor for the SEO of an online store. It is calculated by the number of external links received, that is to say, the times that other sites have decided to include your URL in your web.
However, to increase this authority, not simply need to have many links, but they are of a high quality, which means that they have to come from pages of relevant content that also have authority so that they can influence in our online store.
Currently, there are many strategies linkbuildingalthough , from here we will resumirte some that you can use to position your website:
- Links of specialized blogs dedicated to provide information about your industry.
- Links to share your content and products.
- Get influencers reputed to share your website.
- Collaborations with stores dedicated to other sectors.
- Although it is very difficult to obtain links of direct competitors.
- Links of the media focused on your industry.
- Content easy to share through ebooks or similar.
How to do content Marketing for ecommerce?
It is very useful to have a content marketing suitable to optimize your ecommerce. One of the most effective is to have a blog on your online store, which would serve to give information about your products, answer questions or talk about new products or upcoming events.
Having a blog well-structured relevant information can give very good results at the time of obtaining recognition and visibility to your brand. To plan all of this content, it is ideal to create a calendar editorial to plan the next few posts.
For that level SEO to be effective, the calendar must take into account several important aspects: keywords or key topics, formats the content (lists, tables, etc.) and how to bind the content of the categories of your online store. In addition, the final contents should be disseminated by e-mail or through social networking to increase your visibility.
Any way, before putting hands to work, it is essential know how to write the post to optimize them for SEO. For this, you have to pay attention to these items:
- Heading or header tags. The H1 is the most important to identify the main content. This will be followed by other subtitles as H2, or H3, dedicated to organize the content and make it more specific.
- Drafting. It is important to assign a keyword to the main post and add it several times throughout the text, which shall include 400 words minimum. If its length is sufficiently long, we can use synonyms of the main keywords. In addition, it is crucial to publish once or twice a week, hence many companies decide to hire the services of a SEO agency.
With all of this, you already know what are the main guidelines to define a good SEO strategy for ecommerce. What is most suitable put yourself in the hands of experts for the job, really, give its fruits.
