Normally, when speaking of SEO in search engines we have in the head Google. However, despite being the most popular, users want to use other search engines. From here we will analyze the importance of the SEO on Bing, a Microsoft's browser it is used in many important markets such as France, Germany, United Kingdom, Canada or the united States.
We want to tell you everything you need to position your website through this search engine. Keep reading and you will discover the advantages and disadvantages of using this search engine, as well as tips to improve your visibility and ranking in Bing. Let's start!
What is SEO?
The SEO, whose acronyms mean Search Engine Optimization, is to improve the ranking of your website in the search engines and search engines to improve your position compared to other competitors and that the user to reach you more easily. This is to enhance the visibility of your website in the organic results of different search engines.
SEO is a discipline that has made great strides in recent years. There are many factors that a search engine takes into account the time to position a page, but basically there are two key elements: authority and relevance.
- Authority refers to the popularity of the web. The more valuable information you own the web site, the more popular it will be. The search engine takes into account because their goal is to improve the user experience, and whether content is shared, the reason for this is because users have found useful.
- It is no longer only on the number of times that a web site contains the term searched by the user. The search engine pays attention to other factors on-site to determine their level of importance.
That said, SEO is divided into two large groups that we're going to try to summarize the best possible way:
- On-site. The SEO on-site want the search engine to pay attention to the content of the website, hence the inclusion keywords or key words and take into account key aspects such as the load time of a page, the user experience, the format of the URLs or the optimization of the code.
- Off-site. The SEO off-site it focuses on the exterior. The most relevant factors that normally work in this regard are: the number and quality of links, presence in social networks, authority of the brand, CTR (performance in the search results) and allusions to local media.
The SEO is a tool of digital marketing fundamental. It is a ally to that the search engines understand the content of each page if it is relevant or not to the user and, if successful, offers greater visibility to the brands.
SEO local
Before you continue talking about the SEO strategy in general, we want to make a point against one of the optimization strategies more important with the small and medium-sized businesses tend to work.
If you have a clothing store, physical and online, or you're aiming to sell fresh flowers, you may want to reach out to people near you. The SEO local it is a way of doing, it is based in a useful way that will turn your company into a leader in your region.
That way you will know and you will attract new customers in the area willing to invest in your product or service. There is even the possibility that visit your physical store to view your merchandise in situ.
Therefore, SEO is a strategy that is optimal for that users will find your website through their searches. If you just offer what they are looking for, the search engines will find you.
Features of Bing
Bing is a search engine created in 2009 by the software company Microsoft. Came to replace Live Search and at this time is located right behind the main internet search engines, such as are Google and Yahoo!
Microsoft wanted to change the way in which the user obtained useful information through this new search engine. It was not easy, but with the passage of time, forged alliances, and reached important agreements to which the users could get the best options of content.
The fruit of their efforts was in 2016, when Bing started to be used in second place, behind Google, in the united States. In fact, it is currently one of the most popular search engines that exist all around the world.
What are the features of the search engine Bing to turn it into a tool so effective? We will try to summarize:
- It is very safe and has perfect tools to position websites through the structuring of data and codes. Through these means, the web sites can be to improve the clicks that you receive every day. An example of structural code consists of the opinions and the opinions of users about a product or service.
- Bing Video it is a tool that is very characteristic of this search engine. Its design enables you to visualize the search of the user in an intelligent way. In addition, each video is labeled in specific categories to facilitate your search and to find it, it is possible to display the first 30 seconds.
- The images Bing they work similar to the videos. Just enter the main keywords and the search engine produces the results, sorting images according to the similarities. In addition, Bing allows you to cut specific areas of a picture and search for the details separately.
- Another of the most enjoyable feature of Bing is its integration with social networks Facebook and Twitter. In addition, it has a good interface which, in addition to displaying the results of a content, it will let you visualize what there is about it on social networks and get expert opinions.
- The search history Bing it will be associated to your Microsoft account so you can access your history from any device to which you connect. The search engine also provides intelligent answers to obtain accurate results from a variety of sources and allows you to make comparisons between different themes that you can have something in common.
- Bing also stands out for provide real-time news and you can configure them in function of the topics that most interest you. Also, the engine has a special application for mobile devices and a service to help companies manage digital advertising called Bing Ads.
Advantages and disadvantages of positioning your website on Bing
Bing is a direct competitor of Google. In fact, the operation is quite similar, although it offers a points program to reward users to search for or to purchase with your browser. It is a strategy to make competition to the most popular browser on the market. There are others that have already tried, like Ecosia or DuckDuckGo, although at the moment I have not obtained such good results.
Some analysts have pointed out that the traffic from Bing account with a conversion rate that exceeds that of Googlealthough not being so used, it is not yet an alternative just as viable as Google.
We will discuss all the advantages and disadvantages of using Bing to position your website. It is a search tool relatively new, but users find what they are looking for quickly and easily.
In Spain is offering very good results and its evolution will continue to latent in the coming months. These are their advantages:
- In Bing, searches are more visual than any other search engine, this is something very attractive to the user.
- Provides maps and multiple options to filter the search.
- The results provided are useful and consistent with what you are looking for the user.
- Your browser of images exceeds that of Google.
- Saves a lot of clicks for the user to find what you are looking for.
- The resource of maps Bing exceeds in certain aspects to that of Google.
- When users search for videos, it shows valuable data and the first 30 seconds.
- Multiple versions, including the English.
There is No doubt that it is a safe bet in which we can trust to position your website. If your brand is international, it has a great acceptance in the united States and parts of Europe, and in Spain are becoming more and more users that use it.
In terms of their disadvantagesthese are some that we found:
- Their designs are more visual, but it may not load as fast in slow connections.
- The results of a search of video are not present in a page.
- Google maps have more details and Google Maps, it is more intuitive.
- When searching for videos, the most of the times do not appear YouTube videos on the first position.
SEO rank in Bing: How Do I appear?
Now that you know everything that can bring Bing, we will summarize the main factors of SEO rank in Bing to take note of them.
SEO technical and indexing
To generate traffic from Bing it is necessary to index the website. That way, the first thing is to make sure that the main pages of your website are indexed in Bing. Through the command site:tusitio.comyou'll see the number of indexed pages.
It is also important that Bing crawls your site frequently. Precisely, to set the crawl rate, and the time on which you want to be tracked, use Crawl control in Bing Webmaster Tools.
Also, make sure to create a sitemap to indicate to the browser the URLs which do you prefer to display in the search results of the user, setting it up and send it.
Keywords
The specific optimization of keywords works best on Bing. In fact, the correlation of keywords it is important for the traffic from the search engine. To make this possible, using monitoring tools customisable positions as a Rank Tracker, and when you enter keywords that describe your niche, the program will check them and will suggest terms and synonyms associated with the search engine Bing.
SEO On-Page
The SEO On-Page on Bing follow the classic strategies such as the following that we are going to appoint you to the following:
- Optimization of titles and meta descriptions.
- Use of the meta keywords without abusing keywords.
- Include keywords in titles and contents without too filling pages with them and using similar variations.
CTR (Clickthrough rate)
Analyze your clicks and the behavior of the user it is key to determine the position of a page in a search query. The most attractive thing for a website is to have a high CTR and a low bounce.
External links (backlinks)
Generate a good amount of incoming links it is very beneficial, as long as you avoid doing it as Spam. In terms of the optimization of anchor text may be good for Bing, but Google opted for diversity instead of always using the keywords.
Bing Places and Bing Maps
Before we have talked about SEO local and, in this sense, Bing Places For Business it is a very useful tool for local businesses. Is similar to Google My Business and consists of an online tool where you create a business profile for free to more potential customers to discover your business.
In terms of Bing Maps, is a web of maps similar to Google Maps, in which you can add your business. To do so you need to check if it is in the Bing and if you don't, you'll have to create a listing for free. When you fill out your profile with accurate information, you'll be able to add photos, schedules and services.
Bing Webmaster Tools
Bing Webmaster Tools is similar to Google Search Console in terms of structure and functionality is concerned. What is done in this versatile tool is to index, crawl and analyze the search.
It is quite handy and useful to provide real-time data, analyze clicks, and behaviors of the visits, and demographic information of users and visitors. That way, you will provide valuable information to improve the positioning of your website and identify the content that will work best.
If you want to position yourself in the second search engine most used in the world, Bing Webmaster Tools is a great tool to have in the account by the companies and SEO specialists.
