Do you know what are the keywords longtail?, Would you like to know how to they can help you in your seo? In today's post we are going to learn the importance of using keywords longtail, we will teach you as you find them and how to choose which will help us to more visits to our website in a short time.
We're going to do this!
What are the keywords longtail?
The keywords longtail they are characterized by being formed by 3 or more words. Therefore, it is a series of keywords much more specific that attack searches more specific.
This fact has several interesting things to note:
- Usually they will respond to less search volume. This should not worry, as long as it is a volume of searches relevant.
In addition, there are who think that, by having more information about what the user is looking for (the keyword is more specific) we can provide results more related to what you want to find and, therefore, the conversion rate may be higher.
- The competition will be lower as a general rule, and the more specific a keyword longtail.
Let us look at this more graphic:
As we said, and you can see in the chart, the more general is a keyword, the more competition and the highest volume of searches you have.
Why are important keywords long tail?
With the above, we can guess part of the answer to this question and that is that it may be more interesting to invest time in searching and finding keywords longtail ( with search volume interesting and competition low) you did not enter a war to try to position ourselves for a keyword with more competition.
With keywords, longtail we will win visits quickly
We will put more examples of keywords longtail. Imagine how many shoe stores would like to position itself for the word “shoes”. The competition, as you thought, it will be very high. It's going to be almost impossible to reach the first positions of Google and, in the event that we get, we're going to take a long time. On the contrary, we get visits so much faster if we focus on finding out what type of service we offer. Later we will see how to assess if the long tail keywords have the potential or not, but of entry we have to think the creating pages for attack keywords such as “women shoes for weddings”, “protective shoes comfortable” or “shoes for people with bunions”. These last few keywords respond to searches more specific which will allow us to show the customer exactly what they are looking for, and the conversion will be more next that if we teach all kinds of shoes.
With keywords, longtail favoreceremos the positioning of other pages
In addition, have pages with long tail keywords allows us to generate a whole series of internal links. When you create links between our pages, we can increase the chances of positioning on Google pages with keywords that have a lot of competition. See this other post for to know more about the importance of generating internal links in our website, and the correct way to do it.
How to optimize the structure of our website
Logically, we should have pages that attack both keywords, longtail as that target keywords appear more spacious. Therefore, what we recommend is that generéis a web structure in the form of a pyramid. The keywords would be distributed as well:
The first level pages, to understand, that iran in the main menu. As we have said before, that it would be once we have a structure similar to the one shown, is perform internal links between pages of the same level and between the pages with keywords, longtail and its higher levels. In this way the pages with keywords, longtail will be the gateway to pages with keywords, more general and give more relevance to these.
Tools for finding Keywords for Longtail
Once we know what are the keywords longtail and why they are important, let's see where we can find them. In this post we are going to give tools for keywords that are paid and free:
Payment tools to find keywords
Keyword tool of Sistrix tool and SemRush
Both Sistrix as SemRush these tools are very comprehensive. If you decide for them you will see that you provide a whole range of tools to optimize your SEO strategy. In keywords regards, can give a lot of help to analyze the competition. We want to know why words are positioning our direct competition is and what they are working and they are bringing in traffic.
To do this, insertaríamos the url of the competition that we want to analyze in the form of both tools. We capture each one:
In the case of Sistrix, once we have put the website of the competition we will click to the keyword organic ( marked with the yellow box):
Tool Keyword Finder Mangools
Again, Mangools has developed a tool very wide that will help in many tasks to optimize the SEO of your website. In which Keywords are concerned, you will find Keyword Finder. This tool will give you information:
- Keywords related to the search that you do.
- Search volume for each keyword
- Level of competition for each keyword
- Top 10 websites that are positioning themselves for each keyword
- CPC (Cost per click) of each keyword by if you would like to do ads in Adwords. If you are interested in this topic you can check out some of our posts about the Google Adwords tool.
The dashboard Keyword Finder that you will find will be similar to this:
Free tools to find keywords longtail
The search engine Google
To begin our study of keywords, longtail, we can go to the search engine of Google. If we search for a key word wide, we are going to deploy a series of related searches that might interest you. We spent an example:
In addition, once we give the “ENTER” button, if we are to after the latest results of Google's first page, we see a section of related results.
Free extensions for Chrome as SEO Minion, or Keyword Surfer
There are many extensions that help us in tasks SEO. In this post, we highlight Keyword Surfer and SEO Minion.
In particular SEO Minion you are going to help you in many other things since you're going to be able to see:
- Metadata of your website and make sure you are not cutting in the SERP
- Analysis of links and detect broken links within a page
- Verify the code hreflang
- See how to display your search results in a number of different countries by using a simulator.
Planner key words Google Adwords:
As a final tool we are going to show you the planner Google keyword Adwords. To access it you will have to give higher in Google Adwords (free of charge) with a Gmail and follow the path that I show below:
Once here, you are able to see the search volume and the competition that Google considers for each keyword. The ideal thing would be to find a series of keywords, longtail with a volume of searches relevant and competition low. In this way, it will be easier to position in Google and start earning visits quickly.
