A lot of it was the quiet in terms of updates from Google and not us acostumbrásemos on 3 December, he announced via twitter its new algorithm update and it has already been noted. We tell you everything you need to know about the Core Update December 2020 Google.
What is a Core Update from Google
First of all it must be clear that Google improved its search results every day without us noticing for offer users the best or the best content that there are in the network with respect to a particular search.
Several times a year there are these Core Updates, Google they are no more changes or updates deep in some main algorithmin the nucleus, so to speak, without formality. This, clearly, affect the positioning of the webs punishing and rewarding others.
In short, you have to be prepared and act as a constant way to appear on the first page of the SERPS Google. The Internet is alive and in constant motion, and both Google and we will be live online and in constant movement to improve our web presence.
What has happened to the Core Update December 2020?
Despite the fact that the majority of the websites noted its effect on the 4th of December, you can still bring in a queue until Google finishes recalculate the position of the SERPS. However, after analyzing the results with numerous accounts of customers to which we have access, we have been able to draw some conclusions we believe that I can be very useful. The comment below.
1 - Core Update that affects depending on the country
Analyzing the results the first thing that we have seen is that the greater or lesser involvement of the Core Update Google much depends on the country. This we have seen because many of our customers have the same SEO strategy and the same structure web in several languages and it has not been the same in all countries where it has a presence. Broadly we have seen rises in the south of Europe and downs in LATAM.
This can give us to think in a cultural issue, a local issue of how people are looking for certain things in certain countries.
2 - Importance of the relevance and quality of content
Google's E. A. T is another of the things to keep in mind, despite the fact that it is a concept that has been already announced Google makes it fairly, is the order of the day so that you have to enhance the Experience, Authority and Trust of your website.
If you want to know more about Google's E. A. T, and on the actions we can take to improve our website based on this concept can do so with us in this post.
3 - The Update of Google in December 2020 is very aware of the transaction
Is not the same as a page and information literacy, a blog post, for example, where the aim is to inform the user about something that a page is transactional, where the aim is to offer a service or product to end up in a transaction.
Well, from what we could see, transactional pages have been wanted to promote in front of the informational with this latest Core Updade Google.
4-Core web Vitals, the next thing to what we will have to tackle
Finally, announced it is also, at the beginning of next year (may approximately) Google is going to stop crawlear in desktop, that is to say, it will stop tracking our websites in desktop version and the mobile version is going to be the main.
With this announcement, many websites have put the batteries (and if it's still not what you have done, you must do so as soon as possible) to improve the score of speed of Google Lighthouse. A website very fast on all devices and, especially, in mobile, is more important than ever. If you do not want to notice a drop of positioning, we must address this issue as soon as possible.
And this would be all, as we discover new things I'll let you know as always. We hope you have been useful.
We leave you with a presentation summary:
