In today's post we are going to talk about strategies SEO OffPage and as a benefit, in particular, of external links and to improve our position in Google. Are you interested in? So here we go!
Strategies of SEO Onpage VS Strategies of SEO Offpage
Since we began in a web project, we enter in a fight: get a better web positioning to win visits and that these visits are to become potential customers. In short, to appear in Google before our competitors.
As you know, in the blog of Elabs we have spoken to a number of technical SEO Onpage, which help us to improve our visibility on Google. Strategies Onpage are all those that we make within our web page. We would have, for example, the search keywoprds potential, the linbuilding internal, the optimization of technical issues...
But what happens with what happens outside of our website? Well, all the SEO strategies that are carried out outside of our website are so-called SEO Offpage.
How important is it to work with the external links of a website in SEO?
There are many SEO techniques to make Offpage but today we will talk about one of the most important: the external links. Roughly speaking, for Google, if many pages external to us we link means that what you say is interesting and relevant and therefore, deserves to be in a good position in the search engine. But... does That mean that we should go crazy and try to get any link, the more the better? Absolutely not.
How to distinguish a good external link?
As we have said before, working external links what we are doing is working our authority website, our relevance to Google. However we must choose who we linked and for what reason.
Today and with the latest updates of the Google algorithm is not as important as the number of external links that we have but the quality and authority of the websites that linked you to us. In short, it is a few links to good, many bad.
Thus, when choosing to get in touch with any means or web page to reach an agreement and that we link to what we have to look at is the authority of that domain. In this video I talk about the page rank and how to look at the authority's web-site.
How to see what external links are the competition?
We should try to appear in relevant sites where it does not appear the competition and where it appears. To find out the list of urls that do link to a competitor in particular, the best tool is Ahrefs. This tool is paid, and its operation is very simple, just include a url of a competitor in the search engine and go to the section backlinks as shown in the image below:
Look the list of urls that link to the url requested we have information on the authority of those urls and extract text where it appears the link.
Tips so that our external links work better
So that our external link to be quality and help us to gain authority website and, in consequence, positioning and visits we follow the following guidelines:
– Choose a domain similar to us in terms of themes for us to make an external link. This way someone from our sector will be recommending our content.
– Pick domains with a DA of greater than 20
– Ask for the content to which we link are not just point to us, but that link also to other websites that are highly relevant to the sector. In this way we will be matching to the websites of a lot of authority and does not give the feeling that we have purchased.
-Related to the above, the bonds must be follow, otherwise you will not have the same impact.
– Links must seem a little forced and natural
– Once in a while it is good to do cleaning of links and detect if there are pages of very low authority that we are binding to. When we have detected, we should ask that we remove the link to not affect our good strategy.
And this would be all, hope you've thought it was interesting and we hope to see you in the next post.
