How to make a content plan 

Would you like to know what is a content plan and how to run it in the optimal way to increase your SEO?

This article will serve as a template content plan and as a practical guide for running the right way the content strategy for your website.

What is a content plan?

The content plan is a tool for strategy creation and management of information, the objective of which must be associated to your company. It is very useful for purposes of sales and promotion of products and services, as well as for the SEO of the website.

Without a doubt, one of the most effective strategies within digital marketing, mainly because it allows to communicate a value proposition to attract the attention of your audience in front of the product from the competition. Plans of contents also are part of the strategies of inbound marketing or attraction marketing.

How to make a content plan? – Step-by-step

These are the 4 main steps that you must follow to create a content plan in your marketing department, digital.

• Imagine your consumer ideal: to begin to get an idea of what are the contents of really interesting for our consumers, it is necessary to imagine what their interests are and what you want to buy our buyer ideal. In this first approach to your needs, can be very useful to make an analysis of weaknesses, threats, strengths and opportunities for our customer, so that we can form an idea of the profile of our target audience.
   
• Planning issues: on the basis of this buyer ideal, planned topics that may be of interest to your potential readers (and potential buyers): answer questions, provide technical information, to explain the uses of your product or service, invite experts on the topic to make reviews... Grab your attention is the first step to convert it to a buyer. The idea is to generate content that will solve your question and transform them into conversions.
   
• Define the KW: once you have defined to the buyer, it is time to have recourse to the Keyword Planner of Google to make a study of key words that take in account the products and services of your business and your audience target. To how to do a keyword research cashyou can start with a brainstorming about those words that are related to your product or service, to analyze the key words positioned in the competition and search for similar words to all who make up your list.
   
• To take account of the journey of the buyer: to generate quality content that converts, and it's useful, you must take into account the journey of the buyer: unaware that they have a problem – recognizing that they have a problem – recognize the way to solve it – to find the solution in your product or service – final purchase.

Types of content to generate

To find content of interest also positioned well in Google, there are tools such as Answer the Public, Semrush or Google Adwords that allow us to know the most common questions our prospective buyers. This means that we can know in advance what they are looking for when they need a product like ours. These are usually items how to do or solve a problem, comparisons between products, reviews or questions asked in general.

What are the contents?

To offer to a potential client of one of our products (beauty, for example), we have two ways of doing this: the first is to show the product through an advertising banner traditional, with a message written and chart oriented to persuade the potential customer to buy what they were trying to sell. The other strategy is to create the need to buy that product. How? Using one or several articles that describe skin problems that our flagship product can be addressed if it is used. This creation of the need through content well-positioned it is what is known as Inbound Marketing.

SEO strategy

Now, the curriculum also has a major impact on the SEO of our website, that is to say, on how to position Google our product (keyword) or our company. To boost the SEO strategy, you can define channels for dissemination of our blog articles guests (guest posts), linkbuilding, social networks, among others.

To get started

Before you start to design a content plan, it is important to be clear about what you want to achieve to be able to give the needed focus. You want to:

• Generate traffic to your website.
• Create brand awareness.
• Position yourself as an expert in your industry.

Selection of subjects

It is easier to group about the topics you want to talk, to divide them into categories and get started with content creation on this basis. For example, if your product are insurance policies, you can group the topics according to the type of policy that you sell (health, life, accident, self-employed).

Depending on your product or service, you can also create a category in which to group experiences for your customers or search for ways to include your public within the content strategy.

Another aspect to be taken into account in the selection and planning of topics, are the trends and issues of today, to become very good at SEO and position your blog as a means of informative and useful. The articles written by specialists, interviews, and reviews tend to arouse great interest in certain sectors of the public consumer.

How often do those publications?

The frequency of the publication and promotion of your content depends entirely on the state of your blog. If you are just starting, perhaps you want to generate enough quality content to the beginning (2 posts per week, for example) and then go by balancing the time between publications.