Do you want to know the trends in SEO for 2020? Do you know what you should keep in mind for a good strategy of website positioning in search engines? Since if you are using the SEO tools we recommend you to in articles past, you are now ready to know the 7 points that you must keep in mind to optimize your website in 2020.
With the start of the new year it is time to think on how to focus on the SEO strategy in 2020. To do this, we must have a clear idea of what will be the trends in SEO that will mark the start of the decade (whether of seo on page and seo off page). In Elabs, when you think about the new trends, we like to look back, because during all of 2019 and, in particular, in the last few months, Google has been giving hints about what is important.
Below, we share the main points that we believe that will mark 2020:
Google Bert and search intent
Search intent is one of the most important elements when performing an SEO strategy. For this reason, the arrival of Google Bert, an update of the algorithm based on natural language learning, does Google understand you much better. Now more than ever, to make visits organic must be the answer to what the user is looking for. The more concrete and clear our information, the better.
Voice search
It is possible that this year, finally, launch the voice search. Thanks to Google Bert Google better understands how we talk about and can give a response more appropriate to the search more long, which are those that we use when we speak with any device such as Alexa or Google Home.
Remember that in order for Google to recognize all your landing pages on your website, you must create and upload the sitemap with all the urls that you want to be indexed. But, Google is going to cost you a lot more to find and index your content.
The results without clicks and the changes in the SERPs
During 2019, Google has changed a lot of the SERPs and has resulted in more results without clicking. Also the proliferation of Rich Snippets they occupy a lot of space in the page of results and encourages the user to click on to access the information that you need.
All of this leads us to give more value to the Click Through Ratio or CTR Marketing of the keywords, looking for those that promote more clicks. Today, to be in position 1 does not mean that you have a CTR high.
SEO local
At the end of 2019, came an update very focused on content and local positioningits objective was to prevent the sobreoptimización local. If you have a business that offers local services we have to think hard about the best structure for our site, as well as work very well our tab My Business.
Instead, we should avoid trying to create pages for locations of concrete when our service is exactly the same, for example, in the case of an online course, it makes no sense to have pages for online course madrid and online course barcelona.
Youtube and the content in the video
The multimedia formats are here to stay and Youtubeas has become the second search engine most used after Google. Our SEO strategy should not focus only on Google, the contents in the video are a way of reaching out to a wider audience. The time has come to optimise the Youtube channel to not get left behind and are thus able to take full advantage of the searches of the users.
Content EAT
If there is something that has left us clear Google wants quality content. But the quality of the content covers many aspects. The latest updates to the Guidelines of Google have revolved around the concept of EAT, acrónomico of Expertise, Authoritativeness, and Trustworthiness. That is to say, our content must be written by an expert and that the expert as the web site must be trusted and be an authority on the subject.
The more reliable is our content, the better it will work.
Mobile First: Usability and speed
Although the web mobile apps is trending for many years, we must take into account that In 2019, almost all sites have now migrated to the index mobile apps of Google. We have to be aware that being mobile means that the website is fast and easy to use in the mobile and, in addition, the mobile version will be 100% optimized for SEO.
In this article we've highlighted 7 points that I consider important and that, without a doubt, if we want to compete with our SEO in 2020 we will have to pay attention to them but without forgetting to keep up to date with all the news and change the algorithm that is sure to bring us Google this year.
Do you know more trends for this year?
