Saba grows a +40% in organic traffic
Saba aparcamientos
Saba
Saba grows a +40% in organic traffic
The
challenges
Our
approach
Process
- Analyze at what point is the website of Sheba Spain at the level of visibility, positioning and strength within the world of the car parks.
- Carry out a benchmarking comprehensive:
– Control the players more powerful.
– Compete with them in terms of visibility and positioning in the SERPs. - Audit of keywords that position.
- Definition of a Buyer persona.
- Do a migration, in order to be able to implement all the proposals SEO proposals to optimize the site.
- Define and carry out the SEO strategy:
- SEO On-page.
- Definition of Content.
- POIs.
- Optimize Google My Business.
- To improve visibility in Google Maps.
Results
With all these actions, we have managed to increase the organic traffic to a +40% on the site of Saba Spain.
Along with this, we have managed to increase the visibility in the search engines for this same site, thus enhancing our branding and brand awareness.
Saba, is an industrial operator that offers solutions for urban mobility, especially in parking lots in areas where finding parking is difficult.
The Saba group, is currently present in 9 countries in Europe and Latin America, such as Spain, Italy, Portugal, United Kingdom, Germany, Czech Republic, Slovakia and Chile.
In addition, the company has 378.000 parking spaces, distributed in 1.175 different centers. All managed by 2,300 people.
Also, the collaboration between SABA and Elabs started now because it will make more than 2 years. From the first contact, we got to work in a proactive manner to grow the company in the section on organic search engine of Google.
Since that time, we have not stopped to investigate new ways of getting traffic, analysis of our competitors and, most importantly, to translate all of this in numbers trending upwards.
Throughout the year 2018 and 2019, we have carried out a number of different strategies to not only gain more traffic on the main site (Saba Spain), but to also convert all that traffic, useful and valuable to the company.
Also, the first action that we took out was to do a migration to a new platform. The main objective of this migration was to attack different foci:
- Optimization of Meta tags.
- To enhance and make clean urls by using redirects.
- Fix indexing problems.
- Arrange loops, navigation, and structure.
With all this and other things more techniques, we were ready to carry out a migration that would be the beginning of a strategy organized and planned.
A year after the migration, we had gotten a +50% increase in organic traffic in the site of Saba Spain.
All this, of course, was thanks to the studies and SEO strategies that are carried out thoroughly once carried out the migration.
Some of the strategies that further boosted this growth were the following:
- Buyer Person: We define our target to reach a much more effective way to our potential audience.
- Benchmarking: We did a market research to detect our competitors, identify the strategies that were taking place, and resolution of how we were going to act for us in front of it.
- Keyword Research: We conducted a study of keywords, with the purpose of detecting the most searched words by the users within the world of the car parks. So much so that, from this result, we define a content strategy to reach a more effective way to our target audience as previously defined.
- Points of interest (POIs): This was one of the most relevant actions that we perform within the site of Saba. What we did was to detect the needs of the market to find a car park, and to translate these needs into tabs of important monuments, traffic zones... And so it was, after detect all of these points of interest around our car parks distributed throughout the iberian Peninsula, we managed to grow the organic traffic, as well as put us ahead of our competitors for these searches.
- Google Maps: Finally, another important actions that we can detect that it was going to be a key factor in the organic positioning of the Site of Sheba, was to increase the visibility in the serps of Google Maps. And, in the end, the product/service, parkings, focuses primarily on the location. That is why, to be well positioned in Google Maps, would be a good strategy to improve the level of coverage and impressions with potential customers.
Throughout this year, since it was carried out the migration until the day of today, we have experienced a substantial growth in the following metrics:
- +50% of the Sessions.
- +50% of New Users.
- +15% of Transactions.
- + 24% of Revenues.
To all this, it is important to note the constant struggle with the closest competitors we have had to face: they All aggregators of car parks.
At the end, with Saba we've had to play with the disadvantage of having many less parking than the competition, and, yet, we have managed to compete with players with a higher offer in everything: Number of car parks, more competitive Pricing, more flexibility and autonomy to evolve...
On the other hand, we are proud to be able to share with you the evolution that has taken the site of Saba Spain, in the search engines of Google:
In just a year (this 2019), we have managed to increase the visibility of the web page of Saba in a +0.5 in ordenadores, and in more of a +0.8% in mobile devices.
(Note: The count of the index of visibility, comes from an internal algorithm and scalable own tool Sistrix. That is why it is easy to forget to take as a reference the ranking joint count of 0 to 10, 0 to 100...)
To go concluding, we must take into account the different factors that are imposed on the day-to-day, that make it a little more difficult path to the metrics desired. And it is that we can not forget the constant algorithm changes and updates of Google in their results.
All of this makes, which on the one hand the giant aims to offer a better experience to the user that accessed in search of information or specific services, on the other, what you get penalizing pages that do not comply with these directives.
And is that, in such a competitive market, along with policies changing and fluctuating Google, makes that we have had to overcome many waves of penalties, review strategy, and modify it with the parameters that Google imposes.
The reflection that we want to do from Elabs, is that it is not so important to have a well-defined strategy (that also), but as the power to surf against the current face of adversity, and have an attitude of proactivity is continuous, in order to reach the desired goals.
In our team, we have professionals who are experienced in SEO and all types of digital marketing strategies. That is why, the experience of carrying on our backs more than 200 different projects together, strengthens our expertice in detecting changes in the algorithms, predict problems, and propose alternative pathways to adverse prognostic.
Our customers rely on us, and the entire team of Elabs, we owe them this confidence.
Are you selling products or services online?
Do you want to increase your visibility in Google?
Would you like to increase your income as we have done with Saba?
Now is the time to make the best investment in digital marketing and appear on the first results of Google.
¡Contact us to know what we have to offer!
