Doubled it results in traffic, revenue, and sales
Eurolotes
Eurolotes
Doubled it results in traffic, revenue, and sales
The
challenges
Our
approach
Process
- Analysis of the current situation: internal analysis, market analysis, competitive analysis and definition of a buyer persona
- Analysis of the status of the website, both on the level of traffic as positioning.
- Detection of usability problems and technical errors on the site.
- The detection of new opportunities and potential improvements.
- Definition of strategy and Marketing Plan 360 (SEO, SEM, UX)
- Restructuring of the tree of categories.
- Resolution of technical errors.
- Implementation of new functionalities UX to increase the retention of the user and the conversion.
- Identification and removal of duplicate content and low quality.
- Optimization and content development, prioritizing keywords relevant, as well as working pages with little content.
- Increases in traffic, paid campaigns through Google Ads and Facebook Ads aimed at conversion.
Results
SEO: the organic traffic has increased by 211%, the number of sales by 260%, and the income a 272%.
SEM: the traffic has not increased in the same proportion (119%). But yes, we have doubled the sales (212%) and the income has increased (123%).
In 2019 we have seen an enormous growth of Mobile apps in all channels:
- Traffic desktop has grown 114%, while the turnover has increased 236%.
- The traffic is mobile, on the other hand, has grown 220%, while revenue has increased by 586%
Also, as a result of the technical corrections and usability, we have managed to optimize the funnel of conversion. The conversion rate in the middle of all the channels also has nearly doubled: from 0.75% to 1.29%.
Eurolotes is a company with more than 50 years of experience, year after year, it serves tens of thousands of items of christmas to Spanish companies. With a huge range of batches, baskets and chests of Christmas and are a leader in its industry for quality and service.
A little over 3 years ago, in September 2016, the company began its expanding business in the field online. Just a year ago they began to develop their first conversations with Elabs Consulting and today we are facing a clear example of success.
From Elabs we want to highlight the professionalism of the team Eurolotes and, above all, to highlight the trust they have placed in us and that has allowed us to work with total freedom and flexibility.
A key point was to start getting the project started nearly a year view: SEO optimization began in march, which allowed us to work without haste and begin to generate results at the level of positioning long before we delve into the seasonality christmas (October-December).
After an in-depth audit is generated and implemented an action plan with more than 20 tasks. Perhaps, one of the most crucial was to abandon a practice not recommended: there were two structures of web category, one for the christmas season and another for the rest of the year. Although the urls are not removed really and applied some redirects are temporary, it was a practice for at least disconcerting to the user, and, above all, to Google.
He was also key to start the main campaigns Google Ads at the end of April: although evidently the volume was not far from similar to that of the time seasonal, allowed itself to structuring and start optimizing your campaigns.
When he started the season strong at the end of September, it was very easy to scale budgets and an exponential increase in conversions at the same time, increasing the search.
Another major change was the simplification of the checkout process by eliminating steps and unnecessary fields. He also had an immediate effect the implementation of various resources (forms, call buttons, etc.) to retain the lead of the user even when not turned directly in this moment.
Some complementary actions such as remarketing campaigns dynamic by using Facebook Ads or Email Marketing also obtained surprising results.
We don't want to finish without making special mention of the role of Eurolotes in this process: always present to give us your feedback and expertise; always giving us your trust and open to trying new strategies and channels.