Top 15 in visibility mobile in 2018
Educaweb
Educaweb
Top 15 in visibility mobile in 2018
The
challenges
Our
approach
Process
- Analysis of the current situation both at the level of traffic as positioning.
- Detection of problems and technical errors on the site.
- Identification and removal of duplicate content and low quality.
- The detection of new opportunities and potential improvements.
- Content optimization, prioritizing keywords relevant, as well as working pages with little content.
- Finally, but most importantly, to define and plan your SEO strategy according to priorities and available resources.
Results
The difference year-on-year organic traffic was improving throughout the year, nearing the end of a growth of 27.5 per cent.
In addition, Educaweb.com it was one of the winners of the TOP 15 indexwatch of Sistrix, its annual study on the visibility of the sites on Google.
Educaweb is a portal specializing in education, guidance and training of larger audience in Spain.
Have a great offer in all kinds of courses and masters of different specialties at the national level. In addition, thanks to its extensive experience in the sector, offer services of orientation to academic and employment for students and professionals.
The collaboration between ELABS and Educaweb started over 2 years ago. Since then, we have been working together until today, forming a team unbeatable.
From Elabs we want to highlight the professionalism and thoroughness from all the team Educaweb, which has facilitated the work and the implementation of any type of proposal.
Throughout the year 2018, we analyse, we define and carry out a comprehensive SEO strategy with the goal of not only improving the organic traffic, but to increase the overall quality of the site.
To do this, we begin by understanding the situation at the starting point. We look at what organic traffic arrived, what were the opportunities for growth and how much we believed that we could achieve with the strategy defined.
So our goal is to raise 20% of the organic traffic compared to 2017. And, in addition, to get position on the first page of Google for new keywords that are relevant.
To begin the project, we identified that duplicate content it had generated and indexed, and it is eliminated.
On the other hand, optimize all those pages of low quality and included keywords potential detected previously.
To carry out all the implementation, it was essential define an Action Plan, and plan with the team Educaweb according to importance level SEO and the different limitations that we have.
As they were completing the tasks, reviewed thoroughly to avoid possible errors. In addition, we monitor the detail every change made to see their progress and make appropriate adjustments.
After all the meticulous work done and once the end of the year, compare 2017 and 2018 to analyze the results.
We recorded a organic growth of more than 27% sessions and more than 28% of users.
If that weren't enough, it still had a greater joy: at the beginning of 2019, Sistrix published the winners of its annual study of visibility in Google.
This annual study recognises and reflects the value of those sites that are implementing a good SEO strategy. To do this, it evaluates the visibility index of the various websites, taking as a basis to only those that have a value greater than 5.
https://www.sistrix.es/blog/indexwatch-seo-ganadores-2018/
As you can see in the chart, Educaweb.com got the ranked #15 in visibility on Google according to Sistrix. An index of almost 20, we overcome the 50's in all of 2018.
I Educaweb.com it is ranked in the 15th position of the best domains in the Indexwatch SEO 2018!
And is that, in 12 months, we increase 200%, our visibility on Google.
Despite having been penalized in the past for updates of Panda and have a broad and strong competition, Educaweb.com still breaking records.
And we love to help them get it... What will be the next target?
If you want to know more about this case of success, or we can help you in defining a successful strategy for your business, contact us.