The positioning or SEO local is based on providing the maximum possible visibility in the search engines for local businesses (recommended action to perform once you've optimized your website, with the seo tools we propose to you in previous post). That is to say, through different strategies, positioning, business or physical stores to those searches likely to show results that refer to the location (we can include it in another of the multiple ways of doing seo).
These searches can include as keyword precise location (town, town, street, district...) or it is not necessary to include it, because if we use mobile devices (smartphones) as a fixed (desktop computer), we will be geo-located according to our data connection, and the search engine will offer you results depending on a particular geographical space.
According to the latest trends and updates of algorithm of positioning of the different search engines, although mainly for Google, the SEO local it has become a branch of positioning is essential for any business with a physical location. From restaurants, hotels or shops of clothing, until shoemakers or hair salons.
All businesses with a physical presence, whether large or small, should use SEO techniques if they want to be able to be found for all those users who perform proximity searches.
Therefore, to perform a good local positioning can only offer advantages to our company, because we are multiplying the opportunities to get to know our business and get more clients, whether or not it temporarily in the same geographical location as us.
Let's look at the salient advantages of the techniques local SEO.
Main advantages of the Local Positioning
As we mentioned earlier, the main advantage that you get by correctly applying the SEO Local, is to get a higher visibility on the Internet and this leads to improvements in the following points:
- Rise in the rankings positions for local searches. The first thing that we will get by correctly applying techniques of SEO local will be to get visibility, thanks to the fact that our business appears well-positioned in the different search engines.
- Increase visits on the website of the business. Although it is not strictly necessary to have a website for local techniques, if you have a site where you display our products and let us know, we can sell much better. You may, if you do not come physically to the shop, end up buying online.
- Increase in sales. This would be the main advantage and the ultimate goal that we must reach. Thanks to the increased visibility, grow sales both in the physical store as well as in the online shop.
- High return on investment. The growth potential will be much greater if we apply techniques to position ourselves locally. If we get a good ranking for your business that generates a high return on investment, as this investment can be minimal compared to all the benefits it brings to the business. The only investment needed is that of the time spent, as well as the necessary tools most important are totally free.
- Competitive advantage. If we apply the techniques of local positioning and our local competitors do not (or do not apply them properly, we've placed in a strategic position to be able to get more potential customers and increase our revenues.
- Increase brand image. The more visibility you get our business more recognizable it will be. Our “brand”, “product” or “service” that we pay will be much more recognizable than if we do not practice SEO Local.
As to this last point we must bear in mind that, if our service or products do not have a minimum level of quality, the brand image will be negative and this can cause a great damage due to the high visibility that would be exposed to our business.
How do we position ourselves locally?
There are different techniques to optimize our SEO strategy Local, but there is an application with which we will get all the advantages that we have been seeing.
The main tool, the most used and the one that will bring us the greatest benefits is Google My Business. In addition, it is free, so the only expense that we will be investing our time using the most of all the possibilities offered by this tool, as part of one of the factors seo off page it will help us to attract traffic organically to our website).
Google My Business offers us the possibility of creating a tab of our business, where we will detail all the important aspects, both to sell our brand or product that we are easily found. We can manage our own business profile and, in addition, interact with our customers.
The main details of our listing are the following:
- The name of the business
- Country or region
- The physical address
- Zip code
- City
- Province
- Phone
- Category of business. This point is important to My Business we rank in our industry.
- Description. With a small description of the business, we will be able to include key words that will help us to position ourselves. Hours of attention to the public.
- Web site. If we do not have a web page it is not necessary to add anything.
- Images. The photographs of the business will help to recognize and generate proximity and, above all, transparency.
Once you have filled in the fields of our tab, we will have to move to the verification of the business on the part of Google My Business. That is to say, to demonstrate to the tool that the business is ours and not an anonymous person who can enlist our local.
For this, My Business will send a verification code to the physical address of the local. With the introduction of this code in our company profile, our business will be verified and we will be positioning in Google Maps, with all the information that we have included.
Once verified, Google My Business also allows us to position ourselves correctly in the map, if our location was not correctly in Google Maps.
According to the quantity and quality of data that cumplimentemos of our business and the use that we make of the service, our visibility will increase or decrease. We have to optimize for SEO and all that is within our reach. For example:
- Add keywords main and high schools in our description.
- Review the keywords that the more visits you give us and the words that have a greater number of searches for go continuously optimised.
- To date all data important of our business (schedules, contact phone number, web site, images, videos, ...).
- Be aware the valuations carried out by the customer. It is very important to respond to reviewsthis way the customers feel valued, both for any question, negative or positive. This will encourage other people also value, which will improve our position.
- To study the statistics the tab of our business. Analyze the data and use them to continue to improve and get more visibility.
A successful optimization SEO Local this tool will give us a great visibility of our business. Whether in the same Google search engine as the main page of the seeker through the prominent results that are added to Google Maps.
Although this tool will be the one that will provide us with better profits, we should not leave aside to give us high in other directories, not having the visibility of Google Maps, we can also provide physical visits and on our site. For example, the directories Yellow Pages, QDQ or YELPall of them are also free as well as My Business.
