What is seo or organic ranking in Google? Do you have a website and you're looking for how to do seo on it? Below, we provide a guide so that you can begin to control a theme, ideal for beginners.
In digital marketing, SEO is critical for any website that wants to attract quality traffic and to gain greater visibility on the internet. Now, there are several key factors that should be taken into account for the SEO to make it work.
We speak is a series of toelections are essential to get a good position in the list of Google results. Do you want to know what to get your website to the top positions?
How does the SEO positioning?
What is SEO? Consists of carry out a good optimization of key words or keywords to make our website is in the first positions of Google each time you search for something specific that might as well be there.
Given the great competition that exists in the digital world, it is essential to work with the SEO and the use of a series of effective tools for attract a greater number of users possible.
Without the use of these techniques, the online sites would be in serious difficulties for users to be able to find it in search engines like Google, which is currently the most widely used in all over the world.
For search engines to be clear which pages are more relevant than others, use algorithms that review different elements as:
- Keywords or key words. In reality, the words are key questions that the user makes, and that Google seeks to answer through their relevant pages.
- Title. Another important aspect is the title, which should lead to each of the landings of our website.
- Meta description. It is a brief description that appears below the title of the page in the search results. It is an HTML tag that describes the content of that page.
- Tags header. Determine the size of the headers, and in terms of SEO, they work as a guide and to summarize the text.
- Friendly URLs. The URL it is important to enter on the web site in question, but also to suggest to the user the contents of this page.
Parts of a website: Transactional vs informational
At the time of selling a product or service online, content marketing is an essential step. To communicate with the public to offer something it is not as simple as it seems, it requires a strategy well thought out and a plan of effective content to knowing how to communicate and transmit information of value.
The content is divided into informational and transaccional, two different strategies with which to achieve success. In fact, in the digital marketing are indispensable, as each one carries out a specific function that will accompany the user at the stage of purchase decision. What is wanted, therefore, is to attract the user to give way after his conversion, and at the close of the sale.
- The content and information literacy gives valuable information to the user about a particular topic. To be able to connect with the audience, it is necessary to use a good content according to your interests. The idea is that a user who has no intention of buying find the information you need via our website, and thus becoming a potential customer through the use of a content information that attracts him. For example, "what type of shoes are recommended to learn how to walk?".
- The transactional contentfor its part , is trying to persuade the target audience during the process of purchase decision. That is to say, once the user has been informed through the content and information literacy, it only remains to obtain additional information to decide. In the former case, an example would be, "where can I buy shoes for learning to walk?".
Part transactional web
The party transactional web is oriented to complete a transactionhence outsole come accompanied by terms such as "subscribe" or "purchase". From here we will describe some of the techniques used to obtain its efficiency.
Keyword Research
The keyword Research aims to identify key words or terms that interesting you tend to find the users for which the website to appear well positioned on Google. These keywords will be the basis on which to arrange appropriate SEO strategiesbeing one of the first steps that you take.
When looking for the right keywords based on a basic SEO, it is necessary to take into account some essential requirements:
- The key words are associated with our products and services.
- That are suited to our objectives, that is to say, if you want to get conversions, it is convenient to search for terms with a high purchase intent.
- Keywords that have a number of searches of competent jurisdiction.
- You do not have a lot of competition.
Keywords shortail
Keywords shortail is a concept associated to search for great results, with a high level of competitiveness, although it can be a great option to attract traffic. They are general terms which do not usually have more than two words.
When looking for seo, are attractive because they can count on billion searches per day. However, despite the fact that they may increase the number of visits, can also be useless because it is possible for users to not show interest in the products or services of the mark after reaching the web.
Keywords with the highest demand
With this strategy get more visibility with Google. To make this possible it is necessary to research the keywords for each product and to adapt them to the searches that users make. That way, you have to study with precision the chosen keywords to translate them into the content.
This is to link the product to themes that are trend in the search results in Google. In this way, the articles are to be inserted through words semantically associated. So, to bring value to the user, we will stay longer on our website.
Optimize meta tags
The meta tags or meta tags are HTML tagging with the mark shown in the Google search results. Are added to the header of a page, and are imperceptible to the visitor, even though they are very useful for browsers that can use that information.
Include meta tags on platforms like WordPress is easy, thanks to the creation of plugins that solve any need. In the case of WordPress, SEO Yoast is a free plugin that you can mark the metatítulo, the metadesripción and the friendly url for each content.
Thin content
Serves for assign the content is poor or of low quality, that is to say, content that just adds value to the user. Is a common problem in blogs, web platforms and online shops not achieve position correctly, and when converting rebounds visits received.
A web site can have traffic, despite having Thin Content if you use different channels that don't impact the organic positioning, as is the case of a large newsletter, an important activity in social networks or in the case of online advertising paid.
Be that as it may, it is preferable to go for the natural positioning due to its multiple advantages, as is the increase in quality traffic, without having to make large investments.
Categories, sub-categories and product pages
Within a web we must organize our products in function of the searches performed by the user. Any ecommerce worth his salt should be distinguished by a navigation easy for the user to be able to find what you are looking for to effectively.
The idea is to to avoid doing that work, the user in order not to lose sales. In fact, the fewer the clicks have to make the user to access the content, so much the better. Example Start> Oils> olive Oil > Extra Virgin olive Oil-250 ml.
Related products
For many usersthe quick search is a fundamental to find the product you want, and facilitate their purchase. To do so, it is possible to add a filter of results by the price, the size, the material or the color.
Now, to add more options, even though the user is looking for a particular article, you may end up preferring multiple products more. The related articles are a way of capturing the attention of the client in order to provide greater variety to the buyer.
Rich Snippets
The Rich Snippets are code HTML that serves to interpret the content of a web page. When you search on Google, many times we find descriptions striking in the results, with fields that are out of the ordinary, whose goal is to better position the web site.
With this technique it is possible to classify different parts of a website as a valuation or the author of the content. Logically, a result will attract the attention more than the other when it counts with a Rich Snippet.
Part information
A large part of searches performed by users on the network looking for a particular information.
The part information on a web site, therefore, is based on the type of search with more frequent and should be able to answer specific questions or to hear more about specific topics. These are the elements used to boost your search engine rankings.
Keyword research for blog
To highlight the content of your blog, it is important to an analysis of the keywords through a content strategy well defined. Manage the content means to provide value and to incorporate the keywords in a natural way, without giving up your style.
To do so think about content writing, what you need to read your potential audience, and what expressions they employ people to find the information, or certain products and services.
Metatags for blog articles
The metatags for blog articles are virtual tags used for robots that can identify and classify the information provided. To correctly use these labels, our web site will be face to our web positioning, and search engines.
The metatags highlights to keep in mind are: meta description, meta keywords and meta robots.
The length of the article
In what refers to the length of the articles, who lead the first page of Google tend to have about 1900 words, but first of all the prevailing quality content. For example, even if your article has 2000 words, if your content has hardly any relevance, it will be relegated for the other.
Create a lot of content vertical
A few years ago, there was no need to create content vertical, but since smartphones made act of presence, we can't circumvent it. The mobile audience can rotate your mobile to view videos on various platforms such as Netflix or Youtube. However, at the time of the query certain applications on the mobile Instagram, we should refer to the information in a vertical position.
Importance of linking internal
Internal links play a key role in the search engines. Refers to links on a web page that directs the user to another sub-page of the same website. They are very important because it helps the user to navigate the website, improve the user experience.
Internal links also serve to consolidate the hierarchy of the website the moving part of the flow from the categories of large to small. Also, help to make a transfer of authority to the pages smaller, which benefits from its positioning.
Rich snippets, blog, recipes...
Sometimes, the search engine provides automatic replies certain questions for which the user does not even have to bother clicking on the link. Although you can think that, in this way, the visits of your website may go down, what is certain is that it will give you increased visibility and your ranking will improve.
The websites of recipes were the first in which she began to apply the Rich Snippet, although there are also the following:
- Rich Snipppets of valuation (stars in yellow color),
- Rich Snippets listings
- Rich Snippets question first person to answer the questions of the users
- Rich Snippets of articles, usually with concepts short and specific.
