Are you creating a mobile application, and you would like to know how to do seo for apps?
Maybe you've heard talking about the ASO in marketing or positioning of apps, but still do not know how to carry out a strategy to appear organically in the search engines of Google Play or Apple store.
In this case, stay because in this article we will detail the point-to-point the most important factors for your mobile app get a good position and find you.
Are you ready?
What is the position of aso?
If you're wondering what it means to aso or search for apps, you should know that it is the strategy that is implemented to optimize your mobile application within the search results of the platforms as mediators of apps, such as Google play or Apple store.
Thus, we have to know all the fields to complete and strategic ways to make our mobile application to reach the best positions within the platforms mentioned above.
But... what are the fields most relevant to take into account to achieve a good positioning in the event of our mobile application?
Keyword research
This is the first point and essential: good knowledge of the key words that users use to find our application is the first step to knowing how to position our mobile application in the SERPs of Google Play or Apple Store.
That is why, first, we recommend that you take a look at another article that we have on our blog, where you talked about how to do a keyword research for seo professionals, so that you can know how the users you are looking for.
Remember the key steps for conducting a search of key words:
Step 1: Search the Google Play Store or Apple Store.
The first step is to make the search for the main keyword in the Google Play Store or Apple Store, to validate that the keyword for which you want to position it fits in with the search intent. In this case, if we have an app of the board game (e.g., chess), we will seek to “chess” or “play chess” to see what suggestions we returned to the same browser.
Step 2: Take suggestions of key words.
If you look good, by typing the keyword in the search engine, the algorithm shows us different keyword suggestions related to this master.
This is interesting because when a search engine sheds related results, means that these keywords also have searches (more or less, but there will be searches for them.) And it is these keywords related to them, are key words that users have searched for previously, and will be interesting to take into account because they are other ways in which the internet users are looking for our application or an application such as ours.
Step 3: Scheduler keywords
Finally, to achieve to know the number of monthly searches more approximate each of the keywords for which we want to position, we're going to use the planner Google keyword.
In this tool, we will be able to know the volume of monthly searches that attracts each of the key words that we have that position, and with it, we will be able to know what we prioritize vs. what other.
Factors On metadata
In this section, we will focus on review point by point all the sections that are important to optimize for the download store will position us in good results.
Title
This is one of the most important fields to take into account, if you really want to do a good seo to our app. For a start, we must bear in mind that to get a good title optimized for SEO, we will back us up with the keywords that are found in the keyword research (previous step), and with these, carry out the following actions:
- Prioritize the keywords with the most searches.
- Include those keywords as far to the left of the title as possible.
- The title should be brief, clear and concise.
Taking into account these three points, we will have a title of the app well optimized for seo.
Description
The description of the app, is the second factor that most positions in the pages of downloads of apps, since in this section there is a huge opportunity to include the key words that we have detected you are searching, but we have not been able to incorporate in the title of the app.
To do this, we must bear in mind the following points to get a seo description well optimized:
- Include the main keywords, and keywords secondary keywords semantically equal).
- Keep in mind that the limit of the description is 4,000 characters. It is important to fill this space as much as possible.
- It is imperative to conduct a call-to-action to prompt the user to download the app.
- If we can summarize the strengths of the app on points, it is much better for the user to consume the information in a more UX-friendly.
Icon
The icon or main image of the app, you must be a feature and be able to clearly display the content that the user is going to find inside.
This is sometimes a bit tricky on mobile apps on which the icon is the image of the brand itself, but if we have developed a mobile application from 0 and we need to define an icon for our app, it is important that you choose an image that represents clearly our content, as this will be the first thing that the user sees (and what I call more attention).
Example: If we create an application that is related to piano, it is important that you release the keys, if it is an application related to cars, they see one...
Category
Another factor that should be taken into account, is how to categorize our app. Like when it's done SEO on youtubein positioning app you must also make it clear to the platform to download apps in what field or industry you will find our app.
There are different categories, such as libraries and demos, Comics, Shopping, Communication, Sports, Education... and we just have to find the one that more fits with our application, and for which the search engine can recognize more easily.
Images
Like the video marketing has become very popular recently, the images in your app, make up an essential part in the decision-making process of purchase and/or download the app for the user.
And it is that are the showcase of our app for all those who have not previously using.
In these photos, it is important to show how they see the mobile application on the inside, and that the user to be able to get an idea of the main features that it offers.
It is important to have in mind that we only allow a maximum of 5 images, so we must choose the ones that best represent our content.
Factors Off metadata
When we talk about factors “Off metadata”, we refer to aspects that do not depend on both of us, but that they rely more on how to behave the application.
Here are some of them:
Download speed
This point is important, because if we can get a large amount of downloads in the shortest time possible, this will give you an information super-valuable to the downloads page, from which a lot of people are interested in our product.
One of the most common techniques to achieve this, is to advertise in our application by social networks or paid campaigns.
Ratings and reviews
Surely, before you book a hotel or to download an application, in the face of the large amount of supply that are out there today, you guides for the ratings and reviews that other users have left about that product.
That will then determine, if our application is good or not, and therefore, have a direct influence on the positioning that we have in the SERPs from the app store.
TIP to get ratings and reviews of organic form:
If we have an interactive application (whether it be a game, an app that performs an action, and this has end date...), it's important to invite the user to evaluate the mobile application at the time that this is in a status of excitation or to be happy.
For example: let's Imagine that we have an application of car racing game. When we detect that the user has just to finish a race and has remained in first position (obviously the user will feel happy and accomplished), is when we need to display a pop-up inviting you to rate the app.
Commitment of users
Finally, another of the factors that we are not affected directly, but that the store apps are very sensitive to assess the quality of each of the applications, is the involvement of users with the same.
This is evaluated by different metrics, such as, for example:
Active users
It is important, first of all, attract users to download our app, but it is even more important for these users to use.
That is why, apps store, they really value that users who download the app, follow going on a recurring basis and use it. In the opposite case, the information that you are receiving from our app, is that it is not of sufficient value to which the users are committed to the same, or which does not offer the quality that the user is expected before downloading it.
Few uninstalls
Although we have emphasized the importance of the users from downloading our application, and then use it with a lot of often, the next step is that there are few uninstalls.
The fact that the users who downloaded the app, you keep it and not uninstall, it is a symbol of that they want to keep on your hard drive: that is to say, they believe that it is worth keeping that application within your device.
Now, as the higher the ratio of removals with respect to the number of times of discharge, but score will be the same.
