We closed a 2019 full of changes to get into a new year in which the pace of evolution in marketing to e-commerce is not going to stop.
And it is us who are committed to the digital world, we live in a constant flurry of updates that force us to adapt and keep up with the times. But not only that, but the relevance and the quality must be our top priority. In the end, all the changes we make in our ecommerce must have the objective of improving the user experience and bring value.
That said, below, we explain the 5 trends ecommerce more important for us to face this 2020.
1. Shopping by Mobile apps will continue to rise
If you still don't have your ecommerce adapted to Mobile devices, whether you're running late. And is that, since the appearance of smartphones, purchases through the Mobile apps are booming and have a responsive web is no longer optional.
As mobile payments become more confident, quick and easy, users spend more money on purchases through these devices.
According to Statista, the participation mobile all sales ecommerce exceeded more than 50% in 2016 and is expected to exceed 70% this year 2020.
That is to say, a strategy Mobile friendly to your ecommerce in the long term is one of the best decisions that you can take.
https://www.statista.com/chart/13139/estimated-worldwide-mobile-e-commerce-sales
Without losing sight of the approach most current web design mobile, as is the Mobile Firts that implies to take into account first the methodology mobile design and usability, and then adapt it to the rest of the devices.
2. AI and Machine learning for customer care
Who has not heard of artificial intelligence and Machine learning?
In a nutshell, both concepts involve a technology to understand the habits of human repetitive. If we apply this to the digital world, it is undeniable how much you can earn ecommerce by understanding the needs and behaviors of customers.
We can apply Machine learning to build customer loyalty, because it offers us the possibility to better understand your interests of customers ' purchase behaviors based on their previous purchases. This way, you can predict the risk of a customer to be in the role of the bad experiences that you have experienced, and able to avoid it with a reward, for example.
And this is only a brief example of all the options that it offers artificial intelligence to your business.
3. Consumption habits and the Environment
Taking care of our planet is no longer just a topic for ecologists or Millennials. The majority of consumers these days are much more aware about their environmental impact and want to support companies that are doing everything possible to reduce the carbon footprint.
In fact, according to a study of Conecomm, 87% of consumers stated they would buy a product from a brand that defended a topic that I cared. What is more, 76% would refuse to buy the products or services of a company that supports an issue contrary to their beliefs.
https://www.conecomm.com/research-blog/2017-csr-study
That is to say, climate change, recycling or the care of flora and fauna, are issues that concern the society of today and that is affecting shopping habits.
Some companies already send their products with packaging biodegradable or have been removed the plastic of all your shipments.
4. Personalized Marketing
While the customization is nothing new, yes this is a concept of rapid evolution.
In fact, today we are users can expect a much more personalized than before; stop being the numbers of bars in order to become a customer with first name and last name.
Many ecommerce are aware of it, and for months already are adapting their platforms and content to this new need.
This evolution implies:
- Collect information from all customers and users.
- Constant segmentations of the target audience according to that information.
- Use all of that to send or get to the user by the channel optimally with the appropriate message.
In summary, not only serves to send an email with the name of the subscriber, the relationship hyper custom it's going to be the trend in 2020 We need to get to the next level.
5. O2O Strategy, multi-channel
In the beginning, the ecommerce emerged as a kind of opposition to the traditional trade. Shortly after, all those who had a physical store, they understood the potential of ecommerce and began to offer their products on the web.
However, currently this process is happening to the reverse.It is what is called O2O OnLine to OffLine, The companies that used to work only online, they are now taking a step into the real world. Without going any further, we find at Amazon. The giant of e-commerce is opening physical stores so that users can see and try out their products before you make the purchase online.
In other words, the companies aim to offer consumers options online shopping and offline at the same time.
