The Casal dels Infants it is a non-profit organization which is established in Barcelona in 1983. Born in the neighbourhood of el Raval in Barcelona, currently serves more than 7,000 people at risk of social exclusion.
Its fundamental objective is to achieve a strengthening of education for children as well as young people and their families, so that they can build a future in equal opportunities.
When they presented us with the opportunity to collaborate with the HOUSE, in Elabs what we were clear from the first minute.
The reasons:
- The challenge to be able to contribute to the achievement of the objectives of uptake of the organization.
- Bring our work to an entity that is involved in the education for children and young people can access to a future in equal opportunities.
With this purpose, we propose several macroobjetivos that we finally summed up in three points:
- Increase traffic to the WEBSITE (it appears the web on-screen display)
- Get conversions for the uptake of two profiles of users or targets: volunteering and donations.
- Increase the brand recognition of “Casal dels Infants” in the region of Catalonia, that is to say, in Barcelona, Girona, Lleida, and Tarragona.
You wonder what did we do to get it, because we work two lines or “legs” that are well differentiated:
SEO:
- First of all, a complete audit! In Elabs always recommend you do it in order to have clear all the points to optimize, as well as for detect keywords ideal for SEO strategy.
- After perform the auditwe decided to produce bespoke content and design a strategy linkbuilding very concrete and detailed, with destination to the landings that we wanted to promote: Get new VOLUNTEER and increase DONATIONS.
SEM:
- As you already know, paid traffic is achieved through campaigns marketing ppc (pay per click) on the platform of Google Ads. In our case, we decided to propose a design of campaigns SEM or google adwords defense brand. These campaigns, in addition, the segmentamos to the geographical area in Catalonia (Barcelona, Girona, Lleida and Tarragona) and targets specific with their socio-demographic data that are key in the search.
Now we move on to the phase that we like: the results!
After a first quarter of collaboration, we have the following results:
- The first: an increase of Organic Traffic by 25%
- The second: achieving traffic to the landings goal: 1000% increase on the previous year.
- The third: a Range of average positions in the SERPS for the Keywords Key 1-2. This means that you can reach the first page of Google for some keywords.
- The fourth: a CTR up to 29% in the campaigns SEM search.
Do you know what is best? That we continue to work and working hard with the House to get to improve on these results and have more VOLUNTEERS and DONATIONS.
If you liked this success, in Elabs we will be happy to receive your feedback.
Do not forget suscribiros to our channel and visiting the page CASALDELSINFANTS.ORG
